10 Things I Wish They Told Coaches in Certifications
The truth is; you need more than a certification to build a successful coaching practice. The skills required to become a top-notch coach aren't taught in certification courses.
This week on my podcast, The Coaching Edge I share ten crucial insights I wish I had known earlier in my coaching career. Building a coaching business is hard, it's so important to have business support and be able to detach from sales outcomes to foster a more authentic connection with clients. I'm here to give you my best tips!
Key Takeaways from this episode:
- Everyone’s learning as they go: Starting a business is challenging and can feel isolating at times.
- Failure is part of growth: Embrace setbacks as stepping stones to becoming a stronger coach.
- Business support is essential: Whether through mentorship, partnerships, or community, support makes the journey manageable.
- Audience engagement matters: Nurture your audience to build trust before jumping into sales.
- Personal stories build trust:...
Finding Your Voice on Social Media
Perfection is the enemy of good, especially in the world of social media. In this episode of The Coaching Edge, I'll give you the tips and tricks you need to build your voice and following on social media. It's not all about "likes and follows", it's about building authentic connections.
This week on my business-building podcast, the Coaching Edge, I'll share the importance of finding a balance that works for you, including tips on choosing the right platforms, embracing imperfection, and creating content that resonates.
We'll also talk about why specificity matters in your posts, how to overcome the pressure to be “perfect,” and the benefits of authentic interactions. If social media feels daunting, this approach will inspire you to build a strategy that feels manageable and impactful.
Social media can feel overwhelming for coaches, but the right approach makes all the difference.
I'll share some ways to find a medium that works for you so you can show up where...
10 Web Design Mistakes Coaches Make
This week on The Coaching Edge, I share the ten common mistakes coaches make on their websites and how to avoid them.
We'll talk about the importance of clear messaging, effective use of website space, and building trust with potential clients through personal storytelling and quality visuals.
I encourage coaches to focus on their niche, use engaging language, and provide valuable free offers to attract clients and grow their businesses.
Listen to The Coaching Edge here
Want to work with me? Check out the resources I offer
The Business Building Bootcamp
What to Do When You Feel Done With a Coaching Client
In this episode of The Coaching Edge, we'll talk about managing coaching client relationships, particularly when coaches feel they are done with a client.
I give listeners three common scenarios: when a coaching engagement is complete, when clients achieve their goals early, and when a client may not be a good fit. The episode highlights the importance of communication, curiosity, and offering continued support, as well as the potential for transitioning clients to group coaching or other resources.
This conversation provides practical strategies for coaches to navigate these situations effectively.
Listen to The Coaching Edge here
Want to work with me? Check out the resources I offer
The Business Building Bootcamp
Community Membership Structure for Coaches with Jenn Salib Huber
This week on The Coaching Edge, I'm joined by Jenn Salib Huber, the Founder of Midlife Feast Community. We're sharing the intricacies of running a membership community and tips for success.
Jenn shares her journey of creating the Midlife Feast Community, emphasizing the importance of experience, community engagement, and the challenges of technology.
We'll share pricing strategies, how to set expectations, and the significance of having a structured approach to content delivery.
Follow Jenn here
Want to work with me? Check out the resources I offer
The Business Building Bootcamp
5 Easy Ways to Generate More Coaching Income This Month
In this episode of The Coaching Edge, I share five ways to generate more revenue as a coach without feeling overwhelmed. We'll talk about the importance of looking to your existing base of clients and asking them what they need.
I also suggest creating mini-offers, such as workshops or retreats, that can be sold at a lower price. Another strategy is pre-selling spots to upcoming programs or creating VIP upsells for existing clients.
Lastly, I recommend brainstorming and creating follow-on programs to address the next challenges your clients may face.
Listen to The Coaching Edge here
Want to work with me? Check out the resources I offer
The Business Building Bootcamp
How to Deal with a Disappointing Launch
I'm back with a new episode of The Coaching Edge!
This week on the podcast I'm sharing my tips to deal with a disappointing launch, yep- I've been there!
In this episode I stress the importance of reframing success and defining it based on factors within your control.
I also suggest polling your audience to gather feedback and make improvements to your program and messaging. I recommend having genuine excitement and belief in the program you are offering and highlights the value of a beta mindset in relaunching.
I conclude by reminding you that launching is an iterative process and encourage you to learn from each launch and make improvements for future success.
Want to work with me? Check out the resources I offer
Listen to the episode here
The Business Building Bootcamp
Copywriting Secrets for Coaches with Cassidy Dickens
This week on The Coaching Edge, I’m joined by Cassidy Dickens, a copywriter for coaches, about the basics of copywriting.
I’ve worked with Cassidy on a few projects and she is an excellent resource for coaches. Cassidy shares her story of how she got into copywriting and explains the difference between copy and content. She emphasizes the importance of storytelling and connection in copywriting and provides tips for coaches to improve their copy.
Cassidy also discusses three tried and true copywriting frameworks:
Problem Agitation Solution (PAS)
Attention Interest Desire Action (AIDA)
and Before and After Bridge (BAB).
She advises coaches to have an experimental mindset and to listen to their audience when writing copy. We’ll also discuss the importance of breaking up large blocks of text on websites for better readability.
Follow Cassidy here
Listen to The Coaching Edge here
Creating An Online Coaching Course
In this episode of The Coaching Edge, I share the process of creating an online course for coaches. I emphasize the importance of determining the purpose of the course and where it fits in your suite of offers.
I also provide guidance on choosing a topic for the course, including identifying personal journeys or transformations that you have experienced and can teach others, as well as looking at the pain points and challenges that your clients commonly face.
I recommend keeping the content manageable and considering additional content as bonus material or future offerings.In this episode of The Coaching Edge, I share the process of creating an online course for coaches. I emphasize the importance of determining the purpose of the course and where it fits in your suite of offers.
Listen to this episode of The Coaching Edge here
Want to work with me? Check out the resources I offer
The Business Building Bootcamp
Mastering Live Events: A Sales Strategy for Coaches with Christy Osborne
In this episode of The Coaching Edge, Christy Osborne and I discuss the use of live events as a way to sell coaching offers. We share our experiences and insights from running live events and provide valuable tips for coaches who are considering this strategy. We emphasize the importance of building like, know, and trust with potential clients and highlight the benefits of collaboration and co-hosting. We also discuss the expectations and conversion rates associated with live events and offer advice on creating a live event funnel. We're giving you a realistic and practical perspective on using live events as a marketing tool in your coaching practice.
Listen to this episode here!
Want to work with me? Check out the resources I offer
The Business Building Bootcamp
Author & Host
Wendy McCallum
Certified Burnout & Balance Coach
Wendy McCallum is Certified Coach and Wellness Expert with over 10 years of experience. Sheā€™s also a This Naked Mind Certified Coach who has been living (blissfully) alcohol-free since January 2018. Wendy is a high-achiever who lost her way, but came back better than ever. After much soul-searching and a few false starts, she left her 12-year career in law committed to designing a more balanced life she didnā€™t need to escape from. Wendy now teaches busy people how to reclaim time for themselves, reduce stress, and prevent burnout. She also helps them replace unhealthy coping mechanisms (like food, alcohol and social media) with healthier habits. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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