Online Coaching Courses: FAQs
Creating an online course is one of the best ways to scale your coaching business—but if you’re feeling overwhelmed, I’m answering some of the most frequently asked questions about course creation, so you can move from hesitation to action with confidence.
We’re tackling everything from validating your course idea to pricing your offer, so you can create a course that sells and delivers real impact.
What You’ll Learn in This Episode:
How do I move from overwhelm to action? Simple strategies to break through analysis paralysis and start building your course.
How do I know if my course idea is sellable? The key factors that determine whether your course will attract buyers.
What should I include (and what should I cut)? How to structure your course content so it’s valuable without overwhelming your students.
How long should my course be? A realistic breakdown of course and...
Online Coaching Courses: Why You Should Create One
If you’ve been thinking about adding an online course to your coaching business but aren’t sure if it’s the right move—this episode is for you. I’m breaking down all the reasons why an online coaching course can be a game-changer for your business.
Whether you’re a new coach looking to create your first offers, or an experienced coach wanting to scale your impact and revenue, an online course opens up a world of possibilities. In this episode, I cover:
How a course can be a perfect downsell when a client isn’t ready for your high-ticket offers.
Enhancing your one-on-one coaching by incorporating an online course to provide additional value (and make selling easier).
The power of online courses in group coaching programs—how they can serve as the foundation for a scalable group offer.
Adding passive income streams to your coaching business so you’re not relying solely on client...
How to Make 2025 Your Most Profitable Year Yet (Part 2)
In this episode of The Coaching Edge, I tackle one of the biggest struggles many coaches face: pricing.
If you’ve ever felt unsure about what to charge or struggled to communicate the value of your services, you’re not alone. Imposter syndrome, a lack of confidence in the value you provide, and difficulty with sales can all make setting your prices feel like a daunting task. This episode makes it easier!
Here’s the thing—your value is not just about the time you spend with clients, it’s about the transformation you provide. I dive deep into the mindset shifts and actionable steps that will help you price with confidence and take your coaching business to the next level.
What I Discuss:
1. Building Confidence in Your Value
You can’t price effectively if you don’t fully believe in the value you bring to your clients. In this episode, I share how to build confidence in your value and justify your pricing—whether...
How to Make 2025 Your Most Profitable Year Yet (Part 1)
Ready to make 2025 the year your coaching business truly thrives? Let's go!
This is my last episode of 2024 and we're finishing strong with two of my personal favorite topics- goal setting and revenue! In this episode of The Coaching Edge, I dive into the core strategies that will help you unlock your full potential and reach your revenue goals, without burning out. Let’s break down the key steps to help you scale your business and work smarter, not harder. I'm a BIG fan of that in case you haven't noticed.
1. Goal Setting: Feeling-Based vs. Revenue-Based Goals
Goal setting isn’t just about numbers—it’s about the feeling behind those numbers. In this episode, we discuss the importance of setting both feeling-based goals and revenue-based goals. Feeling-based goals give you the motivation and vision, while revenue-based goals keep you grounded in measurable outcomes. We also talk about the crucial mindset shift: being stubborn...
The Art of Networking for Coaches with Executive Coach Kristen Sharp
This week on my business-building podcast,The Coaching Edge, I'm joined by Kristen Sharp.
Kristen is an Executive Coach, Speaker, and Facilitator who champions her clients toward realizing their fullest potential, achieving their goals, and leading & living with greater purpose and fulfillment. With 15 years of corporate retail experience, Kristen understands the complexities of operating in fast-paced, results-oriented organizations and leading high-performing teams to deliver impactful results.
We'll talk about...
How to build a coaching business without relying on social media or a big newsletter list.
Why 1:1 conversations and getting face time in front of people is so key to building your business.
How to leverage those people who already like, know and trust you to help you get more clients.
How to create the most effective presentations or workshop offers to corporate audiences and clients.
Give it a listen here
Connect with Kristen here
...How to Show Up As a Successful Coach (Even When You Don't Feel Successful)
Did you know that 82% of coaching practices fail in the first two years?
This week on my business-building podcast, The Coaching Edge, I'm giving you tips to overcome that statistic and join the 18% who build a successful and sustainable coaching practice.
You have to show up as a successful coach even if you don't feel like one yet. I'm giving you tips to create ambitious but attainable goals that will propel your coaching practice.
You need to own your expertise as a coach and build confidence, I'm going to show you how in this episode.
Ready to double your profit in 2025? Let's go! I have your free ticket to 2x your revenue here
Listen to The Coaching Edge here
Want to work with me? Check out the resources I offer
The Business Building Bootcamp
10 Things I Wish They Told Coaches in Certifications
The truth is; you need more than a certification to build a successful coaching practice. The skills required to become a top-notch coach aren't taught in certification courses.
This week on my podcast, The Coaching Edge I share ten crucial insights I wish I had known earlier in my coaching career. Building a coaching business is hard, it's so important to have business support and be able to detach from sales outcomes to foster a more authentic connection with clients. I'm here to give you my best tips!
Key Takeaways from this episode:
- Everyone’s learning as they go: Starting a business is challenging and can feel isolating at times.
- Failure is part of growth: Embrace setbacks as stepping stones to becoming a stronger coach.
- Business support is essential: Whether through mentorship, partnerships, or community, support makes the journey manageable.
- Audience engagement matters: Nurture your audience to build trust before jumping into sales.
- Personal stories build trust:...
Finding Your Voice on Social Media
Perfection is the enemy of good, especially in the world of social media. In this episode of The Coaching Edge, I'll give you the tips and tricks you need to build your voice and following on social media. It's not all about "likes and follows", it's about building authentic connections.
This week on my business-building podcast, the Coaching Edge, I'll share the importance of finding a balance that works for you, including tips on choosing the right platforms, embracing imperfection, and creating content that resonates.
We'll also talk about why specificity matters in your posts, how to overcome the pressure to be “perfect,” and the benefits of authentic interactions. If social media feels daunting, this approach will inspire you to build a strategy that feels manageable and impactful.
Social media can feel overwhelming for coaches, but the right approach makes all the difference.
I'll share some ways to find a medium that works for you so you can show up where...
10 Web Design Mistakes Coaches Make
This week on The Coaching Edge, I share the ten common mistakes coaches make on their websites and how to avoid them.
We'll talk about the importance of clear messaging, effective use of website space, and building trust with potential clients through personal storytelling and quality visuals.
I encourage coaches to focus on their niche, use engaging language, and provide valuable free offers to attract clients and grow their businesses.
Listen to The Coaching Edge here
Want to work with me? Check out the resources I offer
The Business Building Bootcamp
What to Do When You Feel Done With a Coaching Client
In this episode of The Coaching Edge, we'll talk about managing coaching client relationships, particularly when coaches feel they are done with a client.
I give listeners three common scenarios: when a coaching engagement is complete, when clients achieve their goals early, and when a client may not be a good fit. The episode highlights the importance of communication, curiosity, and offering continued support, as well as the potential for transitioning clients to group coaching or other resources.
This conversation provides practical strategies for coaches to navigate these situations effectively.
Listen to The Coaching Edge here
Want to work with me? Check out the resources I offer
The Business Building Bootcamp
Author & Host
Wendy McCallum
Certified Burnout & Balance Coach
Wendy McCallum is Certified Coach and Wellness Expert with over 10 years of experience. Sheā€™s also a This Naked Mind Certified Coach who has been living (blissfully) alcohol-free since January 2018. Wendy is a high-achiever who lost her way, but came back better than ever. After much soul-searching and a few false starts, she left her 12-year career in law committed to designing a more balanced life she didnā€™t need to escape from. Wendy now teaches busy people how to reclaim time for themselves, reduce stress, and prevent burnout. She also helps them replace unhealthy coping mechanisms (like food, alcohol and social media) with healthier habits. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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