How to Make 2025 Your Most Profitable Year Yet (Part 1)
Ready to make 2025 the year your coaching business truly thrives? Let's go!
This is my last episode of 2024 and we're finishing strong with two of my personal favorite topics- goal setting and revenue! In this episode of The Coaching Edge, I dive into the core strategies that will help you unlock your full potential and reach your revenue goals, without burning out. Let’s break down the key steps to help you scale your business and work smarter, not harder. I'm a BIG fan of that in case you haven't noticed.
1. Goal Setting: Feeling-Based vs. Revenue-Based Goals
Goal setting isn’t just about numbers—it’s about the feeling behind those numbers. In this episode, we discuss the importance of setting both feeling-based goals and revenue-based goals. Feeling-based goals give you the motivation and vision, while revenue-based goals keep you grounded in measurable outcomes. We also talk about the crucial mindset shift: being stubborn with your goals but flexible with your methods. Business is an experiment, and the key is learning from every step, adjusting along the way, and never losing sight of your vision.
2. Creating a Balanced Offer Suite
One of the most powerful ways to increase your revenue is by building a well-rounded offer suite. We discuss the importance of having a mix of free, low-ticket, mid-tier, and high-ticket offers that cater to different levels of your audience. If your offer suite is feeling incomplete, next year’s goal should be to fill in at least one gap to maximize your revenue potential. I’ll share how to structure your offers for maximum impact and scalability, so you can build a profitable coaching business without stretching yourself too thin.
3. Identifying Energy Drains and Gains
In this episode, I walk through the importance of identifying energy drains and energy gains in your business. Where are you losing energy? Where are you feeling energized? By making a conscious effort to focus on what energizes you, you can significantly shift the balance and optimize your productivity. Plus, I share my time-blocking and content-batching strategies to streamline your work and ensure that you’re not just working harder, but smarter.
Bonus Tip: The Power of Bottom-Loading Your Day
One of my favorite strategies for time management? Bottom-loading your day. By tackling your hardest tasks first, you free up mental space and energy for the rest of the day. This simple shift can help you stay focused, accomplish more, and feel empowered in your business.
4. Scheduling Downtime to Avoid Burnout
As coaches, we give so much to our clients—but it’s essential to give ourselves the same care. In this episode, I stress the importance of scheduling downtime and taking care of your mental and physical health. We discuss how to avoid burnout and maintain a sustainable pace in your coaching business, so you can serve your clients from a place of abundance, not exhaustion.
Let's DOUBLE your money in 2025 🔥
Get my FREE Masterclass here!
Want to see the BBB in action? Join our Open House on January 23rd at Noon ET 🏡
Listen to The Coaching Edge here 🎧
Want to work with me? Check out the other resources I offer 👇
The Business Building Bootcamp
Author & Host
Wendy McCallum
Certified Burnout & Balance Coach
Wendy McCallum is Certified Coach and Wellness Expert with over 10 years of experience. She’s also a This Naked Mind Certified Coach who has been living (blissfully) alcohol-free since January 2018. Wendy is a high-achiever who lost her way, but came back better than ever. After much soul-searching and a few false starts, she left her 12-year career in law committed to designing a more balanced life she didn’t need to escape from. Wendy now teaches busy people how to reclaim time for themselves, reduce stress, and prevent burnout. She also helps them replace unhealthy coping mechanisms (like food, alcohol and social media) with healthier habits. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
Join my List and Grab Your Free Blueprint for Change Workbook!
Recent Posts
