How to Make 2025 Your Most Profitable Year Yet (Part 2)
In this episode of The Coaching Edge, I tackle one of the biggest struggles many coaches face: pricing.
If you’ve ever felt unsure about what to charge or struggled to communicate the value of your services, you’re not alone. Imposter syndrome, a lack of confidence in the value you provide, and difficulty with sales can all make setting your prices feel like a daunting task. This episode makes it easier!
Here’s the thing—your value is not just about the time you spend with clients, it’s about the transformation you provide. I dive deep into the mindset shifts and actionable steps that will help you price with confidence and take your coaching business to the next level.
What I Discuss:
1. Building Confidence in Your Value
You can’t price effectively if you don’t fully believe in the value you bring to your clients. In this episode, I share how to build confidence in your value and justify your pricing—whether you’re offering one-on-one sessions or group programs.
2. Understanding the Hidden Costs of Coaching
Many coaches overlook the hidden costs associated with delivering coaching services, from time spent on preparation to administrative work and ongoing client support. These hidden costs need to be factored into your pricing. I break down exactly what to consider so you’re not undercharging for your services.
3. Sales Strategies That Actually Work
Sales calls can be intimidating, but they don’t have to be. I share strategies for improving your sales calls, from how to position your offers to how to confidently discuss your pricing. The key is to believe in the transformation you offer, and your confidence will shine through.
4. Pricing Group Programs
Setting the right price for group coaching programs can be tricky. How do you ensure you’re charging enough while still providing value to your clients? I talk about group coaching pricing strategies, how to build value into your programs, and why your group rates should reflect the value you’re providing to a wider audience.
I'm talking about several pricing strategies, what works, and what doesn't!
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Author & Host
Wendy McCallum
Certified Burnout & Balance Coach
Wendy McCallum is Certified Coach and Wellness Expert with over 10 years of experience. She’s also a This Naked Mind Certified Coach who has been living (blissfully) alcohol-free since January 2018. Wendy is a high-achiever who lost her way, but came back better than ever. After much soul-searching and a few false starts, she left her 12-year career in law committed to designing a more balanced life she didn’t need to escape from. Wendy now teaches busy people how to reclaim time for themselves, reduce stress, and prevent burnout. She also helps them replace unhealthy coping mechanisms (like food, alcohol and social media) with healthier habits. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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