Online Coaching Courses: FAQs
Creating an online course is one of the best ways to scale your coaching business—but if you’re feeling overwhelmed, I’m answering some of the most frequently asked questions about course creation, so you can move from hesitation to action with confidence.
We’re tackling everything from validating your course idea to pricing your offer, so you can create a course that sells and delivers real impact.
What You’ll Learn in This Episode:
❓ How do I move from overwhelm to action? Simple strategies to break through analysis paralysis and start building your course.
💡 How do I know if my course idea is sellable? The key factors that determine whether your course will attract buyers.
✂ What should I include (and what should I cut)? How to structure your course content so it’s valuable without overwhelming your students.
⏳ How long should my course be? A realistic breakdown of course and video length based on engagement and learning psychology.
💰 How do I price my course? A deep dive into pricing strategies—especially for group coaching programs—so you can charge confidently and profitably.
📄 Do I need a fancy sales page? What actually moves the needle when selling your course (hint: it’s not an expensive website).
🎯 What if I have two different audiences? How to create a course that serves multiple audiences without diluting its impact.
If you’ve been spinning your wheels trying to figure out the right way to launch your course, this episode will give you the clarity and confidence you need to take action.
The idea of launching an online course is exciting—passive income, bigger impact, more freedom—but for most coaches, the reality looks more like:
❌ Paralysis over what to include (and what to leave out)
❌ Too many course ideas, not enough clarity
❌ Confusion over tech, marketing, and launch strategies
❌ No time for months-long funnels—you need income now
That’s exactly why I created Coaching Course Creator (CCC)—a step-by-step program designed to take you from idea to fully built course with clarity, strategy, and expert support every step of the way.
💡 In just weeks, you’ll go from overwhelmed to confidently launching your course—with a real plan to make it profitable.
We start February 26th! Get the structure, support, and strategy you need to launch your next big thing.
Want to work with me? Check out the resources I offer 👇
Double Your Profit in 2025 FREE Masterclass
The Business Building Bootcamp
Author & Host
Wendy McCallum
Certified Burnout & Balance Coach
Wendy McCallum is Certified Coach and Wellness Expert with over 10 years of experience. She’s also a This Naked Mind Certified Coach who has been living (blissfully) alcohol-free since January 2018. Wendy is a high-achiever who lost her way, but came back better than ever. After much soul-searching and a few false starts, she left her 12-year career in law committed to designing a more balanced life she didn’t need to escape from. Wendy now teaches busy people how to reclaim time for themselves, reduce stress, and prevent burnout. She also helps them replace unhealthy coping mechanisms (like food, alcohol and social media) with healthier habits. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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