Online Coaching Courses: Why You Should Create One
If you’ve been thinking about adding an online course to your coaching business but aren’t sure if it’s the right move—this episode is for you. I’m breaking down all the reasons why an online coaching course can be a game-changer for your business.
Whether you’re a new coach looking to create your first offers, or an experienced coach wanting to scale your impact and revenue, an online course opens up a world of possibilities. In this episode, I cover:
🔹 How a course can be a perfect downsell when a client isn’t ready for your high-ticket offers.
🔹 Enhancing your one-on-one coaching by incorporating an online course to provide additional value (and make selling easier).
🔹 The power of online courses in group coaching programs—how they can serve as the foundation for a scalable group offer.
🔹 Adding passive income streams to your coaching business so you’re not relying solely on client sessions.
🔹 Creating flexible, repurposable content that can be used in multiple ways to generate revenue.
If you’re looking for more income, more impact, and more flexibility, an online coaching course might be exactly what your business needs.
The idea of launching an online course is exciting—passive income, bigger impact, more freedom—but for most coaches, the reality looks more like:
❌ Paralysis over what to include (and what to leave out)
❌ Too many course ideas, not enough clarity
❌ Confusion over tech, marketing, and launch strategies
❌ No time for months-long funnels—you need income now
That’s exactly why I created Coaching Course Creator (CCC)—a step-by-step program designed to take you from idea to fully built course with clarity, strategy, and expert support every step of the way.
💡 In just weeks, you’ll go from overwhelmed to confidently launching your course—with a real plan to make it profitable.
We start February 26th! Get the structure, support, and strategy you need to launch your next big thing.
Want to work with me? Check out the resources I offer 👇
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Author & Host
Wendy McCallum
Certified Burnout & Balance Coach
Wendy McCallum is Certified Coach and Wellness Expert with over 10 years of experience. She’s also a This Naked Mind Certified Coach who has been living (blissfully) alcohol-free since January 2018. Wendy is a high-achiever who lost her way, but came back better than ever. After much soul-searching and a few false starts, she left her 12-year career in law committed to designing a more balanced life she didn’t need to escape from. Wendy now teaches busy people how to reclaim time for themselves, reduce stress, and prevent burnout. She also helps them replace unhealthy coping mechanisms (like food, alcohol and social media) with healthier habits. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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