Online Coaching Courses: FAQs
Creating an online course is one of the best ways to scale your coaching business—but if you’re feeling overwhelmed, I’m answering some of the most frequently asked questions about course creation, so you can move from hesitation to action with confidence.
We’re tackling everything from validating your course idea to pricing your offer, so you can create a course that sells and delivers real impact.
What You’ll Learn in This Episode:
❓ How do I move from overwhelm to action? Simple strategies to break through analysis paralysis and start building your course.
💡 How do I know if my course idea is sellable? The key factors that determine whether your course will attract buyers.
✂ What should I include (and what should I cut)? How to structure your course content so it’s valuable without overwhelming your students.
⏳ How long should my course be? A realistic breakdown of course and video length based on engagement and learning psychology.
💰 How do I price my course? A deep dive in...
Online Coaching Courses: Why You Should Create One
 If you’ve been thinking about adding an online course to your coaching business but aren’t sure if it’s the right move—this episode is for you. I’m breaking down all the reasons why an online coaching course can be a game-changer for your business.
Whether you’re a new coach looking to create your first offers, or an experienced coach wanting to scale your impact and revenue, an online course opens up a world of possibilities. In this episode, I cover:
🔹 How a course can be a perfect downsell when a client isn’t ready for your high-ticket offers.
🔹 Enhancing your one-on-one coaching by incorporating an online course to provide additional value (and make selling easier).
🔹 The power of online courses in group coaching programs—how they can serve as the foundation for a scalable group offer.
🔹 Adding passive income streams to your coaching business so you’re not relying solely on client sessions.
🔹 Creating flexible, repurposable content that can be used in multiple ways to generate reven...
How to Make 2025 Your Most Profitable Year Yet (Part 1)
Ready to make 2025 the year your coaching business truly thrives? Let's go!
This is my last episode of 2024 and we're finishing strong with two of my personal favorite topics- goal setting and revenue! In this episode of The Coaching Edge, I dive into the core strategies that will help you unlock your full potential and reach your revenue goals, without burning out. Let’s break down the key steps to help you scale your business and work smarter, not harder. I'm a BIG fan of that in case you haven't noticed.Â
1. Goal Setting: Feeling-Based vs. Revenue-Based Goals
Goal setting isn’t just about numbers—it’s about the feeling behind those numbers. In this episode, we discuss the importance of setting both feeling-based goals and revenue-based goals. Feeling-based goals give you the motivation and vision, while revenue-based goals keep you grounded in measurable outcomes. We also talk about the crucial mindset shift: being stubborn with your goals but flexible with your methods. Business i...
The Art of Networking for Coaches with Executive Coach Kristen Sharp
This week on my business-building podcast,The Coaching Edge, I'm joined by Kristen Sharp.
Kristen is an Executive Coach, Speaker, and Facilitator who champions her clients toward realizing their fullest potential, achieving their goals, and leading & living with greater purpose and fulfillment. With 15 years of corporate retail experience, Kristen understands the complexities of operating in fast-paced, results-oriented organizations and leading high-performing teams to deliver impactful results.
We'll talk about...
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How to build a coaching business without relying on social media or a big newsletter list.
Why 1:1 conversations and getting face time in front of people is so key to building your business.
How to leverage those people who already like, know and trust you to help you get more clients.
How to create the most effective presentations or workshop offers to corporate audiences and clients.
Give it a listen here 🎧
Connect with Kristen here ✨
Want to work with me? Che...
10 Web Design Mistakes Coaches Make
This week on The Coaching Edge, I share the ten common mistakes coaches make on their websites and how to avoid them.
We'll talk about the importance of clear messaging, effective use of website space, and building trust with potential clients through personal storytelling and quality visuals.
I encourage coaches to focus on their niche, use engaging language, and provide valuable free offers to attract clients and grow their businesses.
Listen to The Coaching Edge here 🎧
Want to work with me? Check out the resources I offer 👇
The Business Building Bootcamp
What to Do When You Feel Done With a Coaching Client
In this episode of The Coaching Edge, we'll talk about managing coaching client relationships, particularly when coaches feel they are done with a client.
I give listeners three common scenarios: when a coaching engagement is complete, when clients achieve their goals early, and when a client may not be a good fit. The episode highlights the importance of communication, curiosity, and offering continued support, as well as the potential for transitioning clients to group coaching or other resources.
This conversation provides practical strategies for coaches to navigate these situations effectively.
Listen to The Coaching Edge here 🎧
Want to work with me? Check out the resources I offer 👇
The Business Building Bootcamp
Community Membership Structure for Coaches with Jenn Salib Huber
This week on The Coaching Edge, I'm joined by Jenn Salib Huber, the Founder of Midlife Feast Community. We're sharing the intricacies of running a membership community and tips for success.
Jenn shares her journey of creating the Midlife Feast Community, emphasizing the importance of experience, community engagement, and the challenges of technology.
We'll share pricing strategies, how to set expectations, and the significance of having a structured approach to content delivery.
Follow Jenn here
Want to work with me? Check out the resources I offer 👇
The Business Building Bootcamp
5 Easy Ways to Generate More Coaching Income This Month
In this episode of The Coaching Edge, I share five ways to generate more revenue as a coach without feeling overwhelmed. We'll talk about the importance of looking to your existing base of clients and asking them what they need.
I also suggest creating mini-offers, such as workshops or retreats, that can be sold at a lower price. Another strategy is pre-selling spots to upcoming programs or creating VIP upsells for existing clients.
Lastly, I recommend brainstorming and creating follow-on programs to address the next challenges your clients may face.
Listen to The Coaching Edge here 🎧
Want to work with me? Check out the resources I offer 👇
The Business Building Bootcamp
Mastering Live Events: A Sales Strategy for Coaches with Christy Osborne
In this episode of The Coaching Edge, Christy Osborne and I discuss the use of live events as a way to sell coaching offers. We share our experiences and insights from running live events and provide valuable tips for coaches who are considering this strategy. We emphasize the importance of building like, know, and trust with potential clients and highlight the benefits of collaboration and co-hosting. We also discuss the expectations and conversion rates associated with live events and offer advice on creating a live event funnel. We're giving you a realistic and practical perspective on using live events as a marketing tool in your coaching practice.
Listen to this episode here! 🎧
Want to work with me? Check out the resources I offer 👇
The Business Building Bootcamp
What To Do When Your Coaching Business Gets Hard
In this episode of The Coaching Edge, I share a resource that has helped shift my mindset and perspective around a business matter. I introduce the concept of 'The Dip' from the book by Seth Godin and explain how it applies to coaches who are in the process of building their businesses. I discuss the challenges and difficulties during the 'dip' phase and emphasize the importance of perseverance and redefining success. I provide strategies for navigating the dip, such as focusing on long-term goals, embracing experimentation, and letting go of old metrics for success. I encourage coaches to lean into the dip and make the most of the learning and growth opportunities it presents.
Listen to the episode here! 🎧
Want to work with me? Check out the resources I offer 👇
The Business Building Bootcamp
Author & Host
Wendy McCallum
Certified Burnout & Balance Coach
Wendy McCallum is Certified Coach and Wellness Expert with over 10 years of experience. She’s also a This Naked Mind Certified Coach who has been living (blissfully) alcohol-free since January 2018. Wendy is a high-achiever who lost her way, but came back better than ever. After much soul-searching and a few false starts, she left her 12-year career in law committed to designing a more balanced life she didn’t need to escape from. Wendy now teaches busy people how to reclaim time for themselves, reduce stress, and prevent burnout. She also helps them replace unhealthy coping mechanisms (like food, alcohol and social media) with healthier habits. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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