Starting a coaching business can feel overwhelming—especially if you have no clue where to begin. But what if you could take it step by step and create a thriving business that actually works for you?

In this episode of The Coaching Edge, I sit down with Maureen Benkovich, a BBB member and sober fitness coach, who went from feeling completely lost after certification to building a successful coaching practice, launching a podcast, and creating an online course—all while maintaining a balanced life.

🎙️ Inside this episode, we cover:

✅ How Maureen overcame imposter syndrome & found her niche

✅ The process of creating her six-week alcohol reset course (and how she sells it in three different ways!)

✅ How she launched her podcast Sober Fit Life—despite major resistance

✅ The power of "talking about it before it's done" to create accountability & momentum

✅ Why small, consistent actions are the key to long-term business success

✅ The next big thing she’s working on (hint: it involve...

Have you ever thought about launching a podcast but felt overwhelmed?

In this episode of The Coaching Edge, I sit down with The Big Drink Rethink host Anna Donaghey, who shares her journey to creating a powerful podcast that not only brought in coaching clients but also landed her a two-book publishing deal.

🎙️ Inside this episode, we cover:
✅ Why Anna pivoted away from paid ads and leaned into podcasting
✅ The behind-the-scenes of starting The Big Drink Rethink
✅ How her podcast became the biggest lead generator for her coaching business
✅ The unexpected media coverage that skyrocketed her brand visibility
✅ The key mistakes she made (so you don’t have to!)
✅ How podcasting builds trust with potential clients and makes selling effortless

Plus, Anna reveals the exact funnel that moves podcast listeners into her coaching programs—and why a podcast might be the missing piece in your business strategy.

🚀 Thinking of starting your own podcast? This episode is packed with insights that will i...

Creating an online course is one of the best ways to scale your coaching business—but if you’re feeling overwhelmed,  I’m answering some of the most frequently asked questions about course creation, so you can move from hesitation to action with confidence.

We’re tackling everything from validating your course idea to pricing your offer, so you can create a course that sells and delivers real impact.

What You’ll Learn in This Episode:

❓ How do I move from overwhelm to action? Simple strategies to break through analysis paralysis and start building your course.

💡 How do I know if my course idea is sellable? The key factors that determine whether your course will attract buyers.

✂ What should I include (and what should I cut)? How to structure your course content so it’s valuable without overwhelming your students.

⏳ How long should my course be? A realistic breakdown of course and video length based on engagement and learning psychology.

💰 How do I price my course? A deep dive in...

 If you’ve been thinking about adding an online course to your coaching business but aren’t sure if it’s the right move—this episode is for you. I’m breaking down all the reasons why an online coaching course can be a game-changer for your business.

Whether you’re a new coach looking to create your first offers, or an experienced coach wanting to scale your impact and revenue, an online course opens up a world of possibilities. In this episode, I cover:

🔹 How a course can be a perfect downsell when a client isn’t ready for your high-ticket offers.
🔹 Enhancing your one-on-one coaching by incorporating an online course to provide additional value (and make selling easier).
🔹 The power of online courses in group coaching programs—how they can serve as the foundation for a scalable group offer.
🔹 Adding passive income streams to your coaching business so you’re not relying solely on client sessions.
🔹 Creating flexible, repurposable content that can be used in multiple ways to generate reven...

In this episode of The Coaching Edge, I tackle one of the biggest struggles many coaches face: pricing.

If you’ve ever felt unsure about what to charge or struggled to communicate the value of your services, you’re not alone. Imposter syndrome, a lack of confidence in the value you provide, and difficulty with sales can all make setting your prices feel like a daunting task. This episode makes it easier!

Here’s the thing—your value is not just about the time you spend with clients, it’s about the transformation you provide. I dive deep into the mindset shifts and actionable steps that will help you price with confidence and take your coaching business to the next level.

What I Discuss:

1. Building Confidence in Your Value
You can’t price effectively if you don’t fully believe in the value you bring to your clients. In this episode, I share how to build confidence in your value and justify your pricing—whether you’re offering one-on-one sessions or group programs.

2. Understanding t...

The truth is; you need more than a certification to build a successful coaching practice. The skills required to become a top-notch coach aren't taught in certification courses.

This week on my podcast, The Coaching Edge I share ten crucial insights I wish I had known earlier in my coaching career. Building a coaching business is hard, it's so important to have business support and be able to detach from sales outcomes to foster a more authentic connection with clients. I'm here to give you my best tips!

Key Takeaways from this episode:

• Everyone’s learning as they go: Starting a business is challenging and can feel isolating at times.
• Failure is part of growth: Embrace setbacks as stepping stones to becoming a stronger coach.
• Business support is essential: Whether through mentorship, partnerships, or community, support makes the journey manageable.
• Audience engagement matters: Nurture your audience to build trust before jumping into sales.
• Personal stories build trust: Sharing
...

Perfection is the enemy of good, especially in the world of social media. In this episode of The Coaching Edge, I'll give you the tips and tricks you need to build your voice and following on social media. It's not all about "likes and follows", it's about building authentic connections.

This week on my business-building podcast, the Coaching Edge, I'll share the importance of finding a balance that works for you, including tips on choosing the right platforms, embracing imperfection, and creating content that resonates.

We'll also talk about why specificity matters in your posts, how to overcome the pressure to be “perfect,” and the benefits of authentic interactions. If social media feels daunting, this approach will inspire you to build a strategy that feels manageable and impactful. 

Social media can feel overwhelming for coaches, but the right approach makes all the difference.

I'll share some ways to find a medium that works for you so you can show up where your dream clients...

This week on The Coaching Edge, I'm joined by Jenn Salib Huber, the Founder of Midlife Feast Community. We're sharing the intricacies of running a membership community and tips for success.

Jenn shares her journey of creating the Midlife Feast Community, emphasizing the importance of experience, community engagement, and the challenges of technology.

We'll share pricing strategies, how to set expectations, and the significance of having a structured approach to content delivery.

Follow Jenn here

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Hi Coach! Let's talk about AI and how to use it in your coaching business!

In this episode, Christy Osborne and I discuss the use of AI in coaching. We dive into the topic of AI, addressing the resistance some coaches may have towards using it. Our conversation covers various ways to use AI, including creating niche statements, course outlines, show notes, titles, and social media ideas. We emphasize the importance of tweaking and personalizing the AI-generated content to align with your voice and audience.

Want to listen to this episode of The Coaching Edge? Listen here! 🎧

Want to work with me? Check out the resources I offer 👇

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90+ Powerful Coaching Questions 

Hi Coaches! 

In this episode of The Coaching Edge, I talk with SEO and content specialist Keri Engel to discuss the basics of SEO for coaches. We’ll cover topics such as understanding SEO, creating content for SEO, optimizing website pages, building organic traffic, and the importance of blogging using clear and straightforward language. 

Keri shares tips around researching keywords and phrases, utilizing Google search and forums, leveraging Reddit for SEO, repurposing content, optimizing titles and subheadings, overcoming content overwhelm, and using AI for content creation. This is a must-listen episode for anyone looking to up their SEO game!

Get in touch with Keri here: https://kerilynnengel.com/

Listen to The Coaching Edge here 🎧

Want to work with me? Check out the resources I offer 👇

The Business Building Bootcamp

Get Clients NOW Free Masterclass

90+ Powerful Coaching Questions