The Basics of Launching a Coaching Business
This week on The Coaching Edge, I share the essential foundational elements that every coach should have in place when starting or growing their coaching business.
I am giving you a comprehensive checklist covering everything from choosing a business name to managing clients and building a social media presence. I wish I had a launch fundamentals checklist when I started coaching over a decade ago. Whether you're a new coach or experienced, double-check that you have these systems in place in your business.
You’ll learn:
The one mistake that keeps coaches stuck before they even start (hint: it’s your business name)
Why a one-page website is all you need in the beginning
The must-have systems for payments, scheduling, and contracts to keep your business running smoothly
How to start booking clients even if you have zero social media following
The easiest way to collect glowing testimonials without awkward asks
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Author & Host
Wendy McCallum
Certified Burnout & Balance Coach
Wendy McCallum is Certified Coach and Wellness Expert with over 10 years of experience. Sheā€™s also a This Naked Mind Certified Coach who has been living (blissfully) alcohol-free since January 2018. Wendy is a high-achiever who lost her way, but came back better than ever. After much soul-searching and a few false starts, she left her 12-year career in law committed to designing a more balanced life she didnā€™t need to escape from. Wendy now teaches busy people how to reclaim time for themselves, reduce stress, and prevent burnout. She also helps them replace unhealthy coping mechanisms (like food, alcohol and social media) with healthier habits. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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