How to Make 2025 Your Most Profitable Year Yet (Part 1)
Ready to make 2025 the year your coaching business truly thrives? Let's go!
This is my last episode of 2024 and we're finishing strong with two of my personal favorite topics- goal setting and revenue! In this episode of The Coaching Edge, I dive into the core strategies that will help you unlock your full potential and reach your revenue goals, without burning out. Let’s break down the key steps to help you scale your business and work smarter, not harder. I'm a BIG fan of that in case you haven't noticed.
1. Goal Setting: Feeling-Based vs. Revenue-Based Goals
Goal setting isn’t just about numbers—it’s about the feeling behind those numbers. In this episode, we discuss the importance of setting both feeling-based goals and revenue-based goals. Feeling-based goals give you the motivation and vision, while revenue-based goals keep you grounded in measurable outcomes. We also talk about the crucial mindset shift: being stubborn...
The Art of Networking for Coaches with Executive Coach Kristen Sharp
This week on my business-building podcast,The Coaching Edge, I'm joined by Kristen Sharp.
Kristen is an Executive Coach, Speaker, and Facilitator who champions her clients toward realizing their fullest potential, achieving their goals, and leading & living with greater purpose and fulfillment. With 15 years of corporate retail experience, Kristen understands the complexities of operating in fast-paced, results-oriented organizations and leading high-performing teams to deliver impactful results.
We'll talk about...
How to build a coaching business without relying on social media or a big newsletter list.
Why 1:1 conversations and getting face time in front of people is so key to building your business.
How to leverage those people who already like, know and trust you to help you get more clients.
How to create the most effective presentations or workshop offers to corporate audiences and clients.
Give it a listen here
Connect with Kristen here
...How to Show Up As a Successful Coach (Even When You Don't Feel Successful)
Did you know that 82% of coaching practices fail in the first two years?
This week on my business-building podcast, The Coaching Edge, I'm giving you tips to overcome that statistic and join the 18% who build a successful and sustainable coaching practice.
You have to show up as a successful coach even if you don't feel like one yet. I'm giving you tips to create ambitious but attainable goals that will propel your coaching practice.
You need to own your expertise as a coach and build confidence, I'm going to show you how in this episode.
Ready to double your profit in 2025? Let's go! I have your free ticket to 2x your revenue here
Listen to The Coaching Edge here
Want to work with me? Check out the resources I offer
The Business Building Bootcamp
10 Web Design Mistakes Coaches Make
This week on The Coaching Edge, I share the ten common mistakes coaches make on their websites and how to avoid them.
We'll talk about the importance of clear messaging, effective use of website space, and building trust with potential clients through personal storytelling and quality visuals.
I encourage coaches to focus on their niche, use engaging language, and provide valuable free offers to attract clients and grow their businesses.
Listen to The Coaching Edge here
Want to work with me? Check out the resources I offer
The Business Building Bootcamp
Coaching Discovery Calls That Sell
In this episode of The Coaching Edge, I give specific pointers and actionable tactics for coaches to make their discovery or sales calls feel easier and more natural. I emphasize the importance of being comfortable with your approach to selling and highlight the need for an intake form to gather information about potential clients. I also stress the significance of being clear on the offer and its value. I suggest using automated reminders and engaging in small talk at the beginning of the call to create a comfortable environment.
Additionally, I discuss the importance of understanding the client's needs, sharing personal stories, and mirroring their language. I’ll guide you on inviting the client to join, handling price discussions, addressing objections, and giving clients time to decide.
Listen to The Coaching Edge here
Want to work with me? Check out the resources I offer
The Business Building Bootcamp
Author & Host
Wendy McCallum
Certified Burnout & Balance Coach
Wendy McCallum is Certified Coach and Wellness Expert with over 10 years of experience. Sheā€™s also a This Naked Mind Certified Coach who has been living (blissfully) alcohol-free since January 2018. Wendy is a high-achiever who lost her way, but came back better than ever. After much soul-searching and a few false starts, she left her 12-year career in law committed to designing a more balanced life she didnā€™t need to escape from. Wendy now teaches busy people how to reclaim time for themselves, reduce stress, and prevent burnout. She also helps them replace unhealthy coping mechanisms (like food, alcohol and social media) with healthier habits. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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