10 Things I Wish They Told Coaches in Certifications
The truth is; you need more than a certification to build a successful coaching practice. The skills required to become a top-notch coach aren't taught in certification courses.
This week on my podcast, The Coaching Edge I share ten crucial insights I wish I had known earlier in my coaching career. Building a coaching business is hard, it's so important to have business support and be able to detach from sales outcomes to foster a more authentic connection with clients. I'm here to give you my best tips!
Key Takeaways from this episode:
- Everyone’s learning as they go: Starting a business is challenging and can feel isolating at times.
- Failure is part of growth: Embrace setbacks as stepping stones to becoming a stronger coach.
- Business support is essential: Whether through mentorship, partnerships, or community, support makes the journey manageable.
- Audience engagement matters: Nurture your audience to build trust before jumping into sales.
- Personal stories build trust:...
Finding Your Voice on Social Media
Perfection is the enemy of good, especially in the world of social media. In this episode of The Coaching Edge, I'll give you the tips and tricks you need to build your voice and following on social media. It's not all about "likes and follows", it's about building authentic connections.
This week on my business-building podcast, the Coaching Edge, I'll share the importance of finding a balance that works for you, including tips on choosing the right platforms, embracing imperfection, and creating content that resonates.
We'll also talk about why specificity matters in your posts, how to overcome the pressure to be “perfect,” and the benefits of authentic interactions. If social media feels daunting, this approach will inspire you to build a strategy that feels manageable and impactful.
Social media can feel overwhelming for coaches, but the right approach makes all the difference.
I'll share some ways to find a medium that works for you so you can show up where...
10 Web Design Mistakes Coaches Make
This week on The Coaching Edge, I share the ten common mistakes coaches make on their websites and how to avoid them.
We'll talk about the importance of clear messaging, effective use of website space, and building trust with potential clients through personal storytelling and quality visuals.
I encourage coaches to focus on their niche, use engaging language, and provide valuable free offers to attract clients and grow their businesses.
Listen to The Coaching Edge here
Want to work with me? Check out the resources I offer
The Business Building Bootcamp
What to Do When You Feel Done With a Coaching Client
In this episode of The Coaching Edge, we'll talk about managing coaching client relationships, particularly when coaches feel they are done with a client.
I give listeners three common scenarios: when a coaching engagement is complete, when clients achieve their goals early, and when a client may not be a good fit. The episode highlights the importance of communication, curiosity, and offering continued support, as well as the potential for transitioning clients to group coaching or other resources.
This conversation provides practical strategies for coaches to navigate these situations effectively.
Listen to The Coaching Edge here
Want to work with me? Check out the resources I offer
The Business Building Bootcamp
How to Deal with a Disappointing Launch
I'm back with a new episode of The Coaching Edge!
This week on the podcast I'm sharing my tips to deal with a disappointing launch, yep- I've been there!
In this episode I stress the importance of reframing success and defining it based on factors within your control.
I also suggest polling your audience to gather feedback and make improvements to your program and messaging. I recommend having genuine excitement and belief in the program you are offering and highlights the value of a beta mindset in relaunching.
I conclude by reminding you that launching is an iterative process and encourage you to learn from each launch and make improvements for future success.
Want to work with me? Check out the resources I offer
Listen to the episode here
The Business Building Bootcamp
Crafting Compelling Freebies: Boosting Opt-Ins and Building Trust
In this episode of The Coaching Edge, we'll delve into a crucial part of building your coaching business – offering high-value freebies. In an age where building genuine connections is key, I share the significance of providing very valuable free content to your audience. We'll talk about why a curated list of creative high-value freebie ideas, tailored to help you find the perfect match for your brand values and target audience.
I guide listeners through the process of assessing existing freebies and enhancing their value to ensure they resonate with your audience effectively. Addressing a common fear, we'll candidly discuss the misconception that giving too much away might devalue your services. Instead, we'll uncover the magic of building trust and credibility, showcasing how strategic freebies can significantly impact opt-in rates, email gathering, and audience growth.
Tune in to learn how to create freebies that not only attract your ideal clients but also foster a...
The Importance of Small Talk with Coaching Clients
In my BBB business-building community for coaches, I recently had a member who was considering creating a package of 30-minute coaching sessions. She believed if she could cut the small talk, the sessions could be shorter and she could price them more affordably, and thereby serve her clients.
In this episode, I share how I helped this member see the many holes in her strategy, including a discussion about how pricing is about so much more than the physical time you spend with a client. But budgeting time for small talk can be really valuable and often leads to much more productive sessions. All that to say, less is not always more. And if you haven’t been coached in a while, we’ll talk about why it’s time to invest in yourself too. If you’re frustrated by clients who have a hard time getting to the point, or spend a lot of time on small talk, you won’t want to miss the learning in this episode!
Listen to the episode here!
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Author & Host
Wendy McCallum
Certified Burnout & Balance Coach
Wendy McCallum is Certified Coach and Wellness Expert with over 10 years of experience. Sheā€™s also a This Naked Mind Certified Coach who has been living (blissfully) alcohol-free since January 2018. Wendy is a high-achiever who lost her way, but came back better than ever. After much soul-searching and a few false starts, she left her 12-year career in law committed to designing a more balanced life she didnā€™t need to escape from. Wendy now teaches busy people how to reclaim time for themselves, reduce stress, and prevent burnout. She also helps them replace unhealthy coping mechanisms (like food, alcohol and social media) with healthier habits. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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