The Basics of Launching a Coaching Business

This week on The Coaching Edge, I share the essential foundational elements that every coach should have in place when starting or growing their coaching business.

I am giving you a comprehensive checklist covering everything from choosing a business name to managing clients and building a social media presence. I wish I had a launch fundamentals checklist when I started coaching over a decade ago. Whether you're a new coach or experienced, double-check that you have these systems in place in your business. 

You’ll learn:

✅ The one mistake that keeps coaches stuck before they even start (hint: it’s your business name)
✅ Why a one-page website is all you need in the beginning
✅ The must-have systems for payments, scheduling, and contracts to keep your business running smoothly
✅ How to start booking clients even if you have zero social media following
✅ The easiest way to collect glowing testimonials without awkward asks

🎁Get the FREE Launch Fundamentals Checklist  🎁

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How to Make 2025 Your Most Profitable Year Yet (Part 2)

In this episode of The Coaching Edge, I tackle one of the biggest struggles many coaches face: pricing.

If you’ve ever felt unsure about what to charge or struggled to communicate the value of your services, you’re not alone. Imposter syndrome, a lack of confidence in the value you provide, and difficulty with sales can all make setting your prices feel like a daunting task. This episode makes it easier!

Here’s the thing—your value is not just about the time you spend with clients, it’s about the transformation you provide. I dive deep into the mindset shifts and actionable steps that will help you price with confidence and take your coaching business to the next level.

What I Discuss:

1. Building Confidence in Your Value
You can’t price effectively if you don’t fully believe in the value you bring to your clients. In this episode, I share how to build confidence in your value and justify your pricing—whether you’re offering one-on-one sessions or group programs.

2. Understanding t...

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The Art of Networking for Coaches with Executive Coach Kristen Sharp

This week on my business-building podcast,The Coaching Edge, I'm joined by Kristen Sharp.

Kristen is an Executive Coach, Speaker, and Facilitator who champions her clients toward realizing their fullest potential, achieving their goals, and leading & living with greater purpose and fulfillment. With 15 years of corporate retail experience, Kristen understands the complexities of operating in fast-paced, results-oriented organizations and leading high-performing teams to deliver impactful results.

We'll talk about...

 

How to build a coaching business without relying on social media or a big newsletter list.

Why 1:1 conversations and getting face time in front of people is so key to building your business.

How to leverage those people who already like, know and trust you to help you get more clients.

How to create the most effective presentations or workshop offers to corporate audiences and clients.

Give it a listen here 🎧

Connect with Kristen here ✨

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How to Show Up As a Successful Coach (Even When You Don't Feel Successful)

Did you know that 82% of coaching practices fail in the first two years?

This week on my business-building podcast, The Coaching Edge, I'm giving you tips to overcome that statistic and join the 18% who build a successful and sustainable coaching practice.

You have to show up as a successful coach even if you don't feel like one yet. I'm giving you tips to create ambitious but attainable goals that will propel your coaching practice. 

You need to own your expertise as a coach and build confidence, I'm going to show you how in this episode. 

Ready to double your profit in 2025? Let's go! I have your free ticket to 2x your revenue here 🎟

Listen to The Coaching Edge here 🎧

Want to work with me? Check out the resources I offer 👇

The Business Building Bootcamp

My Coaching Course Creator

Get Clients NOW Free Masterclass

90+ Powerful Coaching Questions 

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10 Things I Wish They Told Coaches in Certifications

The truth is; you need more than a certification to build a successful coaching practice. The skills required to become a top-notch coach aren't taught in certification courses.

This week on my podcast, The Coaching Edge I share ten crucial insights I wish I had known earlier in my coaching career. Building a coaching business is hard, it's so important to have business support and be able to detach from sales outcomes to foster a more authentic connection with clients. I'm here to give you my best tips!

Key Takeaways from this episode:

  • Everyone’s learning as they go: Starting a business is challenging and can feel isolating at times.
  • Failure is part of growth: Embrace setbacks as stepping stones to becoming a stronger coach.
  • Business support is essential: Whether through mentorship, partnerships, or community, support makes the journey manageable.
  • Audience engagement matters: Nurture your audience to build trust before jumping into sales.
  • Personal stories build trust: Sharing
  • ...
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Finding Your Voice on Social Media

Perfection is the enemy of good, especially in the world of social media. In this episode of The Coaching Edge, I'll give you the tips and tricks you need to build your voice and following on social media. It's not all about "likes and follows", it's about building authentic connections.

This week on my business-building podcast, the Coaching Edge, I'll share the importance of finding a balance that works for you, including tips on choosing the right platforms, embracing imperfection, and creating content that resonates.

We'll also talk about why specificity matters in your posts, how to overcome the pressure to be “perfect,” and the benefits of authentic interactions. If social media feels daunting, this approach will inspire you to build a strategy that feels manageable and impactful. 

Social media can feel overwhelming for coaches, but the right approach makes all the difference.

I'll share some ways to find a medium that works for you so you can show up where your dream clients...

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What to Do When You Feel Done With a Coaching Client

In this episode of The Coaching Edge, we'll talk about managing coaching client relationships, particularly when coaches feel they are done with a client.

I give listeners three common scenarios: when a coaching engagement is complete, when clients achieve their goals early, and when a client may not be a good fit. The episode highlights the importance of communication, curiosity, and offering continued support, as well as the potential for transitioning clients to group coaching or other resources.

This conversation provides practical strategies for coaches to navigate these situations effectively.

Listen to The Coaching Edge here 🎧

Want to work with me? Check out the resources I offer 👇

The Business Building Bootcamp

My Coaching Course Creator

Get Clients NOW Free Masterclass

90+ Powerful Coaching Questions 

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A Different Framework for Goal Setting as a Coach

Hi coach! In this episode of The Coaching Edge, we’ll discuss the importance of goal setting and how it should be an ongoing practice. I emphasize the value of setting specific revenue goals for business success, and I’ll also introduce the concept of setting goals based on how we want to feel rather than what we want to achieve.

Reflecting on progress and achievements is an essential step in goal setting. I’ll suggest focusing on supporting specific clients and improving coaching skills. I also encourage you to take control of your personal growth outside of the business and take risks to overcome fear. Tune in to get some of my best tips about goal setting in your personal and professional life.

 Listen to The Coaching Edge here! 🎧

 Want to work with me? Check out the resources I offer 👇

The Business Building Bootcamp

Get Clients NOW Free Masterclass

90+ Powerful Coaching Questions

 

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The Art of Effortless Coaching Sales with Becky Keen

Tune in to the latest episode of The Coaching Edge podcast, where I have a dynamic chat with the incredible Becky Keen, a Master Coach and sales expert. Becky and I explore the secrets to selling your coaching services with ease. Unveiling the importance of believing wholeheartedly in the value of your coaching offer, we navigate through the nuances of transparent pricing, addressing the perennial dilemma of whether to display prices on your website.

We also discuss the difference between making an invitation versus a convincing sales pitch and share valuable insights on how to transition from “I hate sales” to “I love sales calls. Bring them on.” 

From the dangers of underpricing to the myths surrounding high-ticket offers, we dismantle the traditional, pushy patriarchal sales model, paving the way for a more authentic, organic, and feminine approach that resonates not only with coaches but also with their clients.

If you've ever felt the discomfort of selling, this episode is yo...

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Howdy Partner! A Practical Guide to Partnerships Between Coaches

Hey coaches, welcome back to another insightful episode of the Coaching Edge! In this edition, I dive into the world of coach collaborations, exploring key considerations before embarking on a joint coaching venture or program. Partnerships can be a fantastic way to amplify your impact and reach, but success and profit lie in careful planning and alignment.

Tune in as I break down essential questions to ask before entering a coaching partnership. From assessing compatibility in coaching styles and personal rapport to addressing content contribution, coaching time, platform hosting, and marketing strategies, I cover it all. 

Learn about ownership of content, potential spinoff benefits, and how to navigate the financial aspects, ensuring a fair and harmonious collaboration. Whether you're a seasoned coach or just stepping into the world of partnerships, this episode is packed with practical insights to help you build successful and sustainable collaborations in the coaching space. Don'...

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