Building a Coaching Business From the Ground Up with Maureen Benkovich

Starting a coaching business can feel overwhelming—especially if you have no clue where to begin. But what if you could take it step by step and create a thriving business that actually works for you?

In this episode of The Coaching Edge, I sit down with Maureen Benkovich, a BBB member and sober fitness coach, who went from feeling completely lost after certification to building a successful coaching practice, launching a podcast, and creating an online course—all while maintaining a balanced life.

🎙️ Inside this episode, we cover:

✅ How Maureen overcame imposter syndrome & found her niche

✅ The process of creating her six-week alcohol reset course (and how she sells it in three different ways!)

✅ How she launched her podcast Sober Fit Life—despite major resistance

✅ The power of "talking about it before it's done" to create accountability & momentum

✅ Why small, consistent actions are the key to long-term business success

✅ The next big thing she’s working on (hint: it involve...

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Podcasts as a Coaching Business Builder with Anna Donaghey

Have you ever thought about launching a podcast but felt overwhelmed?

In this episode of The Coaching Edge, I sit down with The Big Drink Rethink host Anna Donaghey, who shares her journey to creating a powerful podcast that not only brought in coaching clients but also landed her a two-book publishing deal.

🎙️ Inside this episode, we cover:
✅ Why Anna pivoted away from paid ads and leaned into podcasting
✅ The behind-the-scenes of starting The Big Drink Rethink
✅ How her podcast became the biggest lead generator for her coaching business
✅ The unexpected media coverage that skyrocketed her brand visibility
✅ The key mistakes she made (so you don’t have to!)
✅ How podcasting builds trust with potential clients and makes selling effortless

Plus, Anna reveals the exact funnel that moves podcast listeners into her coaching programs—and why a podcast might be the missing piece in your business strategy.

🚀 Thinking of starting your own podcast? This episode is packed with insights that will i...

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The Basics of Launching a Coaching Business

This week on The Coaching Edge, I share the essential foundational elements that every coach should have in place when starting or growing their coaching business.

I am giving you a comprehensive checklist covering everything from choosing a business name to managing clients and building a social media presence. I wish I had a launch fundamentals checklist when I started coaching over a decade ago. Whether you're a new coach or experienced, double-check that you have these systems in place in your business. 

You’ll learn:

✅ The one mistake that keeps coaches stuck before they even start (hint: it’s your business name)
✅ Why a one-page website is all you need in the beginning
✅ The must-have systems for payments, scheduling, and contracts to keep your business running smoothly
✅ How to start booking clients even if you have zero social media following
✅ The easiest way to collect glowing testimonials without awkward asks

🎁Get the FREE Launch Fundamentals Checklist  🎁

Listen to The Coac...

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Online Coaching Courses: FAQs

Creating an online course is one of the best ways to scale your coaching business—but if you’re feeling overwhelmed,  I’m answering some of the most frequently asked questions about course creation, so you can move from hesitation to action with confidence.

We’re tackling everything from validating your course idea to pricing your offer, so you can create a course that sells and delivers real impact.

What You’ll Learn in This Episode:

❓ How do I move from overwhelm to action? Simple strategies to break through analysis paralysis and start building your course.

💡 How do I know if my course idea is sellable? The key factors that determine whether your course will attract buyers.

✂ What should I include (and what should I cut)? How to structure your course content so it’s valuable without overwhelming your students.

⏳ How long should my course be? A realistic breakdown of course and video length based on engagement and learning psychology.

💰 How do I price my course? A deep dive in...

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Online Coaching Courses: Why You Should Create One

 If you’ve been thinking about adding an online course to your coaching business but aren’t sure if it’s the right move—this episode is for you. I’m breaking down all the reasons why an online coaching course can be a game-changer for your business.

Whether you’re a new coach looking to create your first offers, or an experienced coach wanting to scale your impact and revenue, an online course opens up a world of possibilities. In this episode, I cover:


🔹 How a course can be a perfect downsell when a client isn’t ready for your high-ticket offers.
🔹 Enhancing your one-on-one coaching by incorporating an online course to provide additional value (and make selling easier).
🔹 The power of online courses in group coaching programs—how they can serve as the foundation for a scalable group offer.
🔹 Adding passive income streams to your coaching business so you’re not relying solely on client sessions.
🔹 Creating flexible, repurposable content that can be used in multiple ways to generate reven...

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The Art of Networking for Coaches with Executive Coach Kristen Sharp

This week on my business-building podcast,The Coaching Edge, I'm joined by Kristen Sharp.

Kristen is an Executive Coach, Speaker, and Facilitator who champions her clients toward realizing their fullest potential, achieving their goals, and leading & living with greater purpose and fulfillment. With 15 years of corporate retail experience, Kristen understands the complexities of operating in fast-paced, results-oriented organizations and leading high-performing teams to deliver impactful results.

We'll talk about...

 

How to build a coaching business without relying on social media or a big newsletter list.

Why 1:1 conversations and getting face time in front of people is so key to building your business.

How to leverage those people who already like, know and trust you to help you get more clients.

How to create the most effective presentations or workshop offers to corporate audiences and clients.

Give it a listen here 🎧

Connect with Kristen here ✨

Want to work with me? Che...

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How to Show Up As a Successful Coach (Even When You Don't Feel Successful)

Did you know that 82% of coaching practices fail in the first two years?

This week on my business-building podcast, The Coaching Edge, I'm giving you tips to overcome that statistic and join the 18% who build a successful and sustainable coaching practice.

You have to show up as a successful coach even if you don't feel like one yet. I'm giving you tips to create ambitious but attainable goals that will propel your coaching practice. 

You need to own your expertise as a coach and build confidence, I'm going to show you how in this episode. 

Ready to double your profit in 2025? Let's go! I have your free ticket to 2x your revenue here 🎟

Listen to The Coaching Edge here 🎧

Want to work with me? Check out the resources I offer 👇

The Business Building Bootcamp

My Coaching Course Creator

Get Clients NOW Free Masterclass

90+ Powerful Coaching Questions 

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What to Do When You Feel Done With a Coaching Client

In this episode of The Coaching Edge, we'll talk about managing coaching client relationships, particularly when coaches feel they are done with a client.

I give listeners three common scenarios: when a coaching engagement is complete, when clients achieve their goals early, and when a client may not be a good fit. The episode highlights the importance of communication, curiosity, and offering continued support, as well as the potential for transitioning clients to group coaching or other resources.

This conversation provides practical strategies for coaches to navigate these situations effectively.

Listen to The Coaching Edge here 🎧

Want to work with me? Check out the resources I offer 👇

The Business Building Bootcamp

My Coaching Course Creator

Get Clients NOW Free Masterclass

90+ Powerful Coaching Questions 

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Community Membership Structure for Coaches with Jenn Salib Huber

This week on The Coaching Edge, I'm joined by Jenn Salib Huber, the Founder of Midlife Feast Community. We're sharing the intricacies of running a membership community and tips for success.

Jenn shares her journey of creating the Midlife Feast Community, emphasizing the importance of experience, community engagement, and the challenges of technology.

We'll share pricing strategies, how to set expectations, and the significance of having a structured approach to content delivery.

Follow Jenn here

Listen to The Coaching Edge 

Want to work with me? Check out the resources I offer 👇

The Business Building Bootcamp

My Coaching Course Creator

Get Clients NOW Free Masterclass

90+ Powerful Coaching Questions 

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Mastering Live Events: A Sales Strategy for Coaches with Christy Osborne

In this episode of The Coaching Edge, Christy Osborne and I discuss the use of live events as a way to sell coaching offers. We share our experiences and insights from running live events and provide valuable tips for coaches who are considering this strategy. We emphasize the importance of building like, know, and trust with potential clients and highlight the benefits of collaboration and co-hosting. We also discuss the expectations and conversion rates associated with live events and offer advice on creating a live event funnel. We're giving you a realistic and practical perspective on using live events as a marketing tool in your coaching practice.

Listen to this episode here! 🎧

Want to work with me? Check out the resources I offer 👇

The Business Building Bootcamp

Get Clients NOW Free Masterclass

90+ Powerful Coaching Questions

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