Hey coaches, welcome back to another insightful episode of the Coaching Edge! In this edition, I dive into the world of coach collaborations, exploring key considerations before embarking on a joint coaching venture or program. Partnerships can be a fantastic way to amplify your impact and reach, but success and profit lie in careful planning and alignment.

Tune in as I break down essential questions to ask before entering a coaching partnership. From assessing compatibility in coaching styles and personal rapport to addressing content contribution, coaching time, platform hosting, and marketing strategies, I cover it all. 

Learn about ownership of content, potential spinoff benefits, and how to navigate the financial aspects, ensuring a fair and harmonious collaboration. Whether you're a seasoned coach or just stepping into the world of partnerships, this episode is packed with practical insights to help you build successful and sustainable collaborations in the coaching...

In this episode, I delve into the art of content creation and spill the beans on the top mistakes many coaches (me included!) unknowingly make. Whether you're crafting challenges, courses, or planning for future paid memberships, these insights will elevate your efficiency and maximize the potential for repurposing content. Learn how to sidestep the pitfalls that often hinder coaches, from perfection paralysis to common missteps in strategy. Discover game-changing tips that not only enhance your content creation process but also set the stage for future growth and monetization.

Tune in to transform your content creation game, making each piece not just impactful in the moment but a versatile strategic asset for the long run. Don't miss out on this valuable, practical guide to elevate your content creation game!

Listen to this episode of The Coaching Edge here! 

Want to work with me? Check out the resources I offer 

The Business Building Bootcamp

My Pricing...

In this episode of The Coaching Edge, I sat down with April Stroink, a Master Profit First Professional and Money Coach extraordinaire, to unravel the first steps to financial success for small businesses.

April and I talked about the importance of flipping the script on the old-school profit formula and explored the vital importance of setting up a few basic, but foolproof financial systems. Forget the outdated notion of sales minus expenses equals profit – we debunked this myth and introduced a ground-breaking approach: sales minus profit equals allowable expenses!

April outlined the profit rule that should be every entrepreneur's guiding star and emphasized the absolute necessity of keeping personal and business income streams distinct. This episode is a goldmine of insights for every solopreneur striving to pave the way for lasting financial success, which I believe is each and every one of my coach listeners!

Tune in and put in place the right systems and tools to steer...

In this episode of The Coaching Edge, we'll delve into a crucial part of building your coaching business – offering high-value freebies. In an age where building genuine connections is key, I share the significance of providing very valuable free content to your audience. We'll talk about why a curated list of creative high-value freebie ideas, tailored to help you find the perfect match for your brand values and target audience.

I guide listeners through the process of assessing existing freebies and enhancing their value to ensure they resonate with your audience effectively. Addressing a common fear, we'll candidly discuss the misconception that giving too much away might devalue your services. Instead, we'll uncover the magic of building trust and credibility, showcasing how strategic freebies can significantly impact opt-in rates, email gathering, and audience growth.

Tune in to learn how to create freebies that not only attract your ideal clients but also foster a...

In this episode, we'll explore a fundamental truth: as a solopreneur coach, YOU are your brand. In an era where authenticity is key, I break down the vital connection between personal trustworthiness and brand credibility. We'll delve into the nuances of articulating your brand and business values, emphasizing how they shape not only your coaching sessions but also your pricing strategies, paid and free content, programming, and social media presence.

I share invaluable insights on recognizing when your values are honored versus jeopardized, ensuring alignment between your personal ethos and your professional offerings. If you're a solopreneur coach striving to build trust and authenticity in your coaching practice, this episode is your guide to creating a brand that resonates deeply with your audience and feels right to you.

Tune in and learn how to navigate the delicate balance between personal authenticity and professional success, crafting a brand that truly reflects your values...

One thing that I find that coaches who are building a business continually misunderstand is the business of marketing. It can feel so overwhelming that we resist showing up in this part of our business. But here’s the reality; without it, you don’t have a business, let alone a profitable one. So I’ve invited Coach Christy Osborne back so we could talk about the mindset you have to embrace to attract the clients you want.

We’ll talk about why you don’t have to have a degree in marketing to grow your coaching business, and why you need to start by picking one medium and platform that feels most natural to you and commit to showing up consistently there. We’ll share examples from our own experience of how the like, know, and trust factor is critical in a successful coaching business and why you have to commit to the long game in your marketing strategy to build it.

Listen to the episode here! 

To connect with Coach Christy, check out her website...

Pricing your offer: This is a topic that will make any coach squirm-and for good reason. You’ve probably asked yourself- “who am I to charge that much?”. We all have. But staying stuck here too long will absolutely drive you to burnout and cause you to walk away from your dream business. So we need to talk about it.

Today I’ve invited long-time Business Building Bootcamp Member, Christy Osborne, to share three powerful lessons she’s learned about pricing her coaching offers. The truth is that charging premium prices not only serves you, it also means that your clients have skin in the game, which means they’re invested in the outcome.

Charging more empowers both you and the client to commit to the process and the transformation. We’re getting clear about the fact that we’re not charging for just our time- in setting our rate we’re assigning value to the desired outcome your clients are craving. We’ll also talk about what it...

In this episode of Coaching Edge, I’m joined by Emily Lynn Paulson, a Coach and two-time author with valuable insights into the world of publishing. Emily shares the three key things she wished she'd known before becoming an author. These include the differences between self-publishing, hybrid publishing, and traditional publishing, as she sheds light on their pros and cons. Emily also discusses the often-underestimated expenses associated with publishing.

Emily also reveals a few lesser-known facts about publishing, including that most writers fund their own book tours and that there’s a ton of persistence (not to mention a pretty thick skin!) required to overcome rejection in the publishing world. Emily emphasizes the role of social media in an author's journey and success, and how to know when you’re emotionally ready to share your story, making this episode a must-listen for any coaches considering writing a book.

Listen to the episode here! 

Connect...

In my BBB business-building community for coaches, I recently had a member who was considering creating a package of 30-minute coaching sessions. She believed if she could cut the small talk, the sessions could be shorter and she could price them more affordably, and thereby serve her clients.

In this episode, I share how I helped this member see the many holes in her strategy, including a discussion about how pricing is about so much more than the physical time you spend with a client. But budgeting time for small talk can be really valuable and often leads to much more productive sessions. All that to say, less is not always more. And if you haven’t been coached in a while, we’ll talk about why it’s time to invest in yourself too. If you’re frustrated by clients who have a hard time getting to the point, or spend a lot of time on small talk, you won’t want to miss the learning in this episode!

 Listen to the episode here! 

Want to work with...

While the majority of coach training and certification programs emphasize social media as your key marketing platform, the truth is that social media is often a slow burn in the beginning. It’s super important to create and offer free valuable content consistently, but in the very beginning, social media is unlikely to lead to many paying clients.

In this episode, I’m sharing my favourite old-school marketing methods and explaining why they’re still really effective in a post-Covid world. You’ll walk away with a handful of actionable ideas for how to leverage your existing personal and business contacts, get your name out in your local and online community, and identify valuable ways to partner with complementary businesses and practitioners, so you can start making money right now! We’ll also talk about why being connected to a community of other like-minded coaches is 100% key to your success.

 Listen to the episode here! 

If you’re...