The Coaching Edge: A Business Building Podcast

The Coaching Edge: A Business Building Podcast

Hosted by: Wendy McCallum

On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real...

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Episodes

EP 6: The Write Path: Navigating the Publishing World as a Coach with Emily Lynn Paulson

In this episode of Coaching Edge, I’m joined by Emily Lynn Paulson, a Coach and two-time author with valuable insights into the world of publishing. Emily shares the three key things she wished she'd known before...
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EP 5: The Price is Right: Pricing Lessons with Coach Christy Osborne

Pricing your offer: This is a topic that will make any coach squirm-and for good reason. You’ve probably asked yourself- “who am I to charge that much?”. We all have. But staying stuck here too long will absolutely...
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EP 4: The Importance of Small Talk with Coaching Clients

In my BBB business-building community for coaches, I recently had a member who was considering creating a package of 30-minute coaching sessions. She believed if she could cut the small talk, the sessions could be...
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EP 3: How to Market Old-School (& Make Money Now)

While the majority of coach training and certification programs emphasize social media as your key marketing platform, the truth is that social media is often a slow burn in the beginning. It’s super important to...
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EP 2: My Biggest Coaching Mistakes! (What Not To Do) Pt 2 of 2

In this episode, I’m pulling back the curtain and sharing even more of the mistakes I made early on in my coaching business so you don’t have to learn the hard way. I’ll share how to establish that like, know, and...
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EP 1: My Biggest Coaching Mistakes! (What Not To Do) Pt 1 of 2

Welcome to the first episode of the Coaching Edge podcast! I am so excited you’re here. I know you’re busy building a business and working on your own work-life balance, and because of that, I’m committed to never...
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Introducing: The Coaching Edge

Join Wendy McCallum, a former lawyer turned thriving life coach, as she unveils the secrets to building a rewarding coaching business. Tune in every other Monday for practical wisdom from over a decade of coaching,...
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