The Basics of Launching a Coaching Business
This week on The Coaching Edge, I share the essential foundational elements that every coach should have in place when starting or growing their coaching business.
I am giving you a comprehensive checklist covering everything from choosing a business name to managing clients and building a social media presence. I wish I had a launch fundamentals checklist when I started coaching over a decade ago. Whether you're a new coach or experienced, double-check that you have these systems in place in your business.Â
Youâll learn:
â
The one mistake that keeps coaches stuck before they even start (hint: itâs your business name)
â
Why a one-page website is all you need in the beginning
â
The must-have systems for payments, scheduling, and contracts to keep your business running smoothly
â
How to start booking clients even if you have zero social media following
â
The easiest way to collect glowing testimonials without awkward asks
đGet the FREE Launch Fundamentals Checklist  đ
Listen to The Coac...
How to Deal with a Disappointing Launch
I'm back with a new episode of The Coaching Edge!
This week on the podcast I'm sharing my tips to deal with a disappointing launch, yep- I've been there!
In this episode I stress the importance of reframing success and defining it based on factors within your control.
I also suggest polling your audience to gather feedback and make improvements to your program and messaging. I recommend having genuine excitement and belief in the program you are offering and highlights the value of a beta mindset in relaunching.
I conclude by reminding you that launching is an iterative process and encourage you to learn from each launch and make improvements for future success.
Want to work with me? Check out the resources I offer đ
Listen to the episode here đ§
The Business Building Bootcamp
Sheri Allain: How to Become a Midlife Entrepreneur
Watch the podcast, above, or listen below.
After marketing top brands like Coca-Cola, Ford, and Unilever, Sheri started her 1st business as a new mom on maternity leave. She later bootstrapped her 2nd business into 6-figures while freelancing and raising two young kids. She regularly teaches Marketing & Sales for the City of Toronto and has helped 400+ entrepreneurs brand, launch and grow their startups.
Sheri and I discuss the amazing midlife entrepreneur boom we've both witnessed in recent years and our own experiences as female business owners in midlife.
Specifically, we talk about:
đ„Â the estrogen connection,Â
đ„Â confidence in midlife,
đ„Â what holds women back from starting a business,
đ„Â how entrepreneurship can actually be easier than âworking for the manâ, and
đ„Â the 5 things you need to nail for entrepreneurial success.
If youâve been dreaming of being your own boss, start here!
Find Sheri at ZipLaunchMe.com
Author & Host
Wendy McCallum
Certified Burnout & Balance Coach
Wendy McCallum is Certified Coach and Wellness Expert with over 10 years of experience. Sheâs also a This Naked Mind Certified Coach who has been living (blissfully) alcohol-free since January 2018. Wendy is a high-achiever who lost her way, but came back better than ever. After much soul-searching and a few false starts, she left her 12-year career in law committed to designing a more balanced life she didnât need to escape from. Wendy now teaches busy people how to reclaim time for themselves, reduce stress, and prevent burnout. She also helps them replace unhealthy coping mechanisms (like food, alcohol and social media) with healthier habits. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
Join my List and Grab Your Free Blueprint for Change Workbook!
Recent Posts
