In this episode of The Coaching Edge, I tackle one of the biggest struggles many coaches face: pricing.

If you’ve ever felt unsure about what to charge or struggled to communicate the value of your services, you’re not alone. Imposter syndrome, a lack of confidence in the value you provide, and difficulty with sales can all make setting your prices feel like a daunting task. This episode makes it easier!

Here’s the thing—your value is not just about the time you spend with clients, it’s about the transformation you provide. I dive deep into the mindset shifts and actionable steps that will help you price with confidence and take your coaching business to the next level.

What I Discuss:

1. Building Confidence in Your Value
You can’t price effectively if you don’t fully believe in the value you bring to your clients. In this episode, I share how to build confidence in your value and justify your pricing—whether you’re offering one-on-one sessions or group programs.

2. Understanding t...

Pricing your offer: This is a topic that will make any coach squirm-and for good reason. You’ve probably asked yourself- “who am I to charge that much?”. We all have. But staying stuck here too long will absolutely drive you to burnout and cause you to walk away from your dream business. So we need to talk about it.

Today I’ve invited long-time Business Building Bootcamp Member, Christy Osborne, to share three powerful lessons she’s learned about pricing her coaching offers. The truth is that charging premium prices not only serves you, it also means that your clients have skin in the game, which means they’re invested in the outcome.

Charging more empowers both you and the client to commit to the process and the transformation. We’re getting clear about the fact that we’re not charging for just our time- in setting our rate we’re assigning value to the desired outcome your clients are craving. We’ll also talk about what it means to reverse engineer your income goals so that you stay p...