Wendy (00:03.103)
Hello everyone, welcome back to The Coaching Edge. I'm your host, Wendy McCallum. I have such a wonderful guest today. I have Jen Salib Huber here with me today. Hi, Jen. I'm so great and it's so good to have you here. So let me tell you a little bit about Jen. Jen's a registered dietitian, a naturopathic doctor and a certified intuitive eating counselor. And she helps women manage menopause without diets and food rules.
Jenn (00:11.798)
Hi Wendy, how are you?
Wendy (00:27.467)
And the reason why I had Jen here today is because Jen also is the founder and the head coach of the Midlife Feast Community, which is a membership style program. And she's had great success with it. And I have talked to Jen now over the last couple of years and gotten updates on how the community is growing and her experience with it. And I thought it would be so helpful to
newer coaches, or coaches who have been building, you know, steadily building a one on one practice for a long time, to hear about some of the sort of pros and cons and pitfalls and amazing things about running a membership community, because it is it's, it really is very, different from running a one on one practice, right, Jen? Yeah. So Jen and I
Jenn (01:18.06)
very different.
Wendy (01:22.203)
have known each other for so long. When Jen was a naturopathic doctor practicing in my home province and I was a new like a nutrition consultant doing food coaching, which it seems like so long ago now, Jen and I, I worked in Jen's office a little bit supporting her patients. We also ran some programs together online. I feel like we were some of the OGs out there doing online type courses. Yeah. So.
Jenn (01:45.705)
totally worth
Wendy (01:49.257)
We have a long history and now Jen is coming to us from Jen. Tell everybody where you are because that's kind cool too.
Jenn (01:55.2)
So now I live in the Netherlands, still a proud Nova Scotian Canadian. Definitely that's not changing anytime soon, but we live in the Netherlands now.
Wendy (02:03.295)
Very cool. And you've been there for a long time and Jen was just saying she's probably going to be there for a while longer. So, all right. Why don't we start, Jen, with you telling us a little bit about the Midlife Feast membership, just in terms of who it's designed for and what the offer is all about, what people in the community get from that membership.
Jenn (02:24.214)
Yeah, and I think it might be easier if I give a little recap of my business. So about five years ago, I really dove into focusing on menopause nutrition, but from or through an intuitive eating lens and framework. And so I was developing, I ran some cohort -based courses around what to expect when you're not expecting perimenopause, menopause nutrition.
Wendy (02:28.533)
Sure, you bet.
Jenn (02:49.32)
and then kind of like my signature group program, is Beyond the Scale, which is an undieting program that teaches people to become intuitive eaters. All that is great. And three years ago, started the podcast, The Midlife Feast. And really over that year, was noticing the need for a community around all of these topics. And that there really wasn't a place online or elsewhere that really kind of catered to people in midlife who...
were trying to step out of diet and wellness culture and at the same time trying to maybe reinvent and reshape their relationship with food. And I think anybody who is in this stage of life knows that if you Google menopause nutrition, you're gonna get the same kind of recommendations over and over again. So the community really was born out of necessity, but also because I had been working in this space now for several years, I just had a lot of stuff.
And so I was looking for a home for my stuff where I could repurpose it, reuse it, find ways to kind of retain the value for people so that they could access it as needed. And also just recognizing that my particular niche or the population of people that I work with, just the nature of perimenopause and menopause, there's a huge age range that covers that demographic.
And it's not like a pregnancy that is over in nine months. This is something that people are kind of in and out of. So really needed something that could be tailored to all of those things. And of course, didn't seem like the right fit, but a membership community did.
Wendy (04:27.275)
Okay, perfect. And so this is like, how long have you been working with this demographic before you decide to start this? Because I think an important piece of this, there are a lot of coaches out there who think right out of the gate from certification, I'm gonna start a membership, this is gonna be my thing. And they start doing the numbers and they think, if I charge $50 a month and I have 100 people in there, that's $5 ,000 a month. And it seems like a really easy way to make money.
But I wanna really emphasize here, cause I'm all about practical advice and strategy, that this is something that you really have to have done a lot of work before you have a really good chance of having a successful community or paid community or membership, right?
Jenn (05:12.02)
Absolutely. And when I mentor other people, especially in the dietitian space, and again, you know, it sounds great to start a membership. I tell people all the time that a membership should not never be anyone's first offer, in my opinion, doesn't mean I'm right. But in my experience, it would be it's kind of like Netflix, like would you join a startup on demand TV subscription service that had a handful of shows to watch?
Or would you join something like Netflix or HBO that has like a large selection and a lot of experience behind them? the, I think that I was working in this space for three years, but really had almost 20 years of experience kind of in my field. So, you know, being able to not only produce the content, but to even just have the skill set to be able to know what your community wants, I think requires some experience in your field, whatever it is that you're doing.
Wendy (06:06.379)
Mm
Wendy (06:10.832)
I totally agree. I also think, tell me what you think of this, but I also think it's pretty important to have some base in terms of an audience. So people who are already warm to you, who are waiting for you to offer something like this, who are ready to join because they already like, trust you, as opposed to trying to sell it cold to people who have no idea who you are. Yeah. Yeah.
Jenn (06:34.384)
Yeah. Yeah, absolutely. mean, the number of people who come into my membership having never followed me, listened to a podcast or, you know, anything is maybe less than 5%. And so most of the people are people who have listened to the podcast, feel like we're on the same page, like what I have to say and want to learn more. So some people use the membership or the community as a way to just work with me.
in a low commitment way, which is great. And some people will join to, you know, also just kind of find out about other ways to work with me. So I think, again, it's like a nice intro offer. So if you are, if you do have multiple offers, so I have the community, I have a small group program that runs a couple times a year, and then I have some one -on -one coaching around menopause nutrition and intuitive eating. This is a way for people to understand
what it is exactly that you're offering without maybe committing to a higher price point.
Wendy (07:34.357)
Yeah, I love that. And so the way that it works, so tell us a little bit, we're gonna talk about like how we arrive at pricing, but I just wanna just sort of summarize it for people so they have an understanding of what your sort of your structure is around your programming. So there's this large community and the price, it's a membership community, so it's a subscription -based presumably membership where, yep, so, and what's the pricing on that?
Jenn (07:55.042)
Yep.
Jenn (07:58.68)
So monthly is 55 a month, or people can join for the year for 497 for the year. And I think when you're looking at different ways of structuring a membership, even before I launched it, I spent nine months researching memberships. I talked to people who had memberships. I paid them for their time and booked their time and said, can I pick your brain for an hour? What works well? What doesn't work well? What would you do differently? What do you wish you had done?
Wendy (08:00.831)
Yeah. Yeah. Okay, perfect.
Jenn (08:27.52)
really getting a sense of learning from experience. And I joined a membership for memberships so that I could really understand kind of how the backend worked, different tech pieces. I joined memberships on various platforms, kind of sometimes related to my niche, sometimes not, just to see how it worked for the user experience. Because when you're designing it, you do have to be thinking about a year from now or two years from now.
because you're constantly adding to it, it is constantly evolving and you need to be able to understand where things can change and how to change them. So the model that I decided to go with is that I don't have a structured curriculum per se within the membership. It's really like a library. So I describe it like you have a membership to your local library. You would never expect to read all the books in that library, but you want to know where to look for information when you need it. So that is the purpose of my community.
I have roadmaps and I have ways for people to find things easily, but I always want people to know, because it can be overwhelming as you start to add a lot of material and content to this membership for new members to come in and feel like, where do I even get started? So having this kind of library analogy model is helpful. And then that way, when I'm running a small group program, I really also tie it to the library. So probably about a third of my groups come from existing members now within the community. And it also just...
kind of keeps things coherent, I guess, so that the messaging is always the same.
Wendy (09:56.671)
Yeah, I love that. I think our models are fairly similar right now. And this is this it's such an interesting conversation for me because as you know, I've had memberships over the years in different types of areas of coaching and the membership that I've been running now for the last few years is the BBB. So that's my business building boot camp. And it's set up very similarly with that library. I love the idea of the library. You're never going to read all the books because it's the same thing. And I'm sure that you and I have done similar work in terms of making sure that when people get in there, they don't feel overwhelmed. And there's
you know, a very clear instructions as to like where to start and how to handle the size of the library. So it's $55 Canadian a month. And how many members do you have in there generally at a time? What's your, what kind of group are you managing? And is there anything live for this community, by the way? Like, are they getting your time? Yeah.
Jenn (10:44.92)
Yep. Yeah, so I would say that we average somewhere between, say, 130 and 150 members at any time. Active members, meaning like people who are joining a couple of the live calls that we have a month or posting regularly, probably hovers more in the 30 -ish per month, which is pretty consistent with the 10 % estimate. So I've read things that, you know, about 10 % of a membership is the active piece of it.
Wendy (11:05.759)
Mm -hmm. Yeah.
Jenn (11:14.168)
It doesn't mean that people aren't using it, but you just may not see how they're using it, which is challenging as the of membership librarian trying to drive that. But it actually means that it is manageable for me. because I, you know, I don't want this to be a place where there are thousands of people. That is not the community that I'm trying to create. And so because my messaging is really clear about who this membership is for and who it's not for,
Wendy (11:32.095)
Yeah. Right.
Jenn (11:43.18)
then I'm more confident that the people coming in are going to find what they're looking for and are gonna find the people that they're looking for and that kind of community piece of it.
Wendy (11:52.213)
Yeah, yeah, I love that. Let's talk about some of the challenges in getting a community going. Can you list a couple of two or three things that maybe were the most challenging or there was the most friction for you as you were trying to get this thing up and running?
Jenn (12:10.232)
I mean, honestly, tech, which is in some ways the easiest and the most challenging. So I use Kajabi, I think you use Kajabi as well. And I describe it as I have a mostly love relationship with it, but it's not always as intuitive as I would like it to be. And so really, I think the biggest challenge was realizing that I had to have a lot of onboarding with videos.
and even like a new member scavenger hunt so that you're really showing them, okay, this is where you find this, this is where you find that. And so what happened is that over time, I started adding a 30 minute new member welcome call. So usually within a day or so of joining, I'll send them a message and they've already received lots of emails as part of that onboarding welcome sequence, but I'll send them another message and say, hey, I'm really glad you joined.
I was looking at a new member survey because that's another thing that I send out to them. And here you can grab 30 minutes and we can talk. And I'll often do a screen share and kind of walk them through. for me, what I didn't anticipate was that the onboarding needed to be really much more, I guess, kind of contact -based and not automation -based. There still needed to be a human involved in it. And that
that really enhanced their experience, but more importantly, it enhanced my understanding of why they joined, what they're looking for, and so that I can better meet their expectations.
Wendy (13:38.303)
Yeah, I love that. Yeah, tech is always, could you have me too? Mostly love it, think it's the most amazing platform for coaches especially, but also have great frustrations with it from time to time. And I know, yeah.
Jenn (13:48.586)
Yeah. And I don't think there's a perfect platform out there because I joined several as like a user and there was always something that the other didn't have. And so just kind of realizing that you have to pick something that has the potential to grow with you, but really that meets like your top needs, which for me was community and the ability to, you know, kind of have that automation.
Wendy (13:59.37)
Yeah.
Jenn (14:15.276)
working really well once people join, what they get access to and all that stuff.
Wendy (14:20.607)
Yeah, yeah. And the course, I find it extremely easy to build courses and content in there. So that's the other thing I love. But yeah, we use, and one of my communities that I run with a partner out of England for women who are changing their relationship with alcohol, we use Circle. And I've used a variety of, experimented with a variety of other platforms over the years as well. And I would say this one's definitely the one that works the best for me, but nothing is perfect. Okay, so tech was the big issue in getting it going. What's, what?
Jenn (14:25.42)
Yes, absolutely.
Wendy (14:48.649)
What were you maybe worried about that's gone better than you thought with the community?
Jenn (14:53.08)
I think with anything that has a community chat component, I really over thought the engagement piece. And I think engagement is important, but initially I was trying to, I was just throwing things out there and just like, okay, does this stick? Does that stick? Is this something people want? And what I realized is that I needed to kind of create the rhythm.
Wendy (15:05.504)
Jenn (15:19.306)
And so I now have like every other Monday is Menopause Monday and I do a short little video. We have Food for Thought Thursdays, we have Food Joy Fridays, there can be Ask Me Anything. So there's kind of different recurring elements which takes the sum of the planning out of the equation for me, but it also means that I'm creating content based on what people want. It allows me to be more spontaneous and reactive to what people are talking about.
but without having to reinvent the wheel every time.
Wendy (15:50.079)
Yeah, yeah, I love that. I've always said that like a structure for content is incredibly helpful if you're running a group. Anything where it's even if you're doing a free group. So even if you create like a free Facebook group, which I don't know how much people do that anymore, but it used to be the way to run a group. And I certainly, I think you've had groups over the years too, trying to get engagement. can be really helpful to have some kind of a themed structure in terms of the days that you provide content and what that looks like. And I do think, you know, at this point it might be helpful too to talk about the fact that
Jenn (16:04.812)
I know.
Wendy (16:19.807)
you for somebody, if someone's contemplating this right now, and they're thinking about setting up a membership, I would say one thing I've learned over the years, and I think that you build confidence around this, the more you work and design programming, and the more experience you have. one thing I have learned is that you get to set expectations, and those expectations get to be what works for you as the person running the community. And I think that that's really important, too. I don't know if you had any experience with that in terms of having to
set expectations and how have you used that to help you?
Jenn (16:55.608)
Yeah, and I think especially in the beginning, when you're when you're just trying to make everything work, it's very easy to just say, yes. somebody wants this. Yes, somebody wants this. Yes. And I think it is important to realize that you're going to be the constant here. People will come and go. People will leave after a week or a month or a year, or they'll stay. You know, I have probably 20 of the founding members who are still there.
Wendy (17:12.939)
Mm
Jenn (17:24.216)
And so I think just being able to manage your expectations while also defining them in a way that is still serving your community. So that it isn't all about you, but you do get to set the expectations of this is what I will and won't do, or this is what I can and can't do. So that you're not becoming a short order cook is definitely an important piece of it. Something you said earlier, sorry.
Wendy (17:49.589)
Yeah. And probably also, I mean...
Sorry, I'm sorry to interrupt. was just thinking as you were chatting there that that's probably also quite helpful when you have the structure that you have where you have sort of, I don't know what the right word for them, additional programming that you offer that is more focused programming, probably a little bit more personalized coaching outside of the community. So when you have these sort of not tiers, but offers that are designed to sort of come out of the base community offer.
you need to be always cognizant of how much you're giving in the base community versus what you give in these other offers that cost more and that are probably more of a time and financial investment for people.
Jenn (18:38.242)
Yeah, absolutely. And this kind of comes down to how do you want to structure it? Because lots of people do the tiered offers. There was a membership that I had joined for a while for parents of kids who have ADHD. And so the base offer was really just on -demand stuff. The next level up was some larger group coaching opportunities. And then the third tier was really small focus, think like six people per group. And so
most of what I wanted to do and a lot of my membership needs were my personal ones were driven by the fact that I'm living in Europe and I needed something that was not tied to being in the same time zone. And so it really served me well to think about building a robust library that people can access when they need it and that the tiers essentially which don't exist in the membership offer but are, you my small group programs or my 101.
are really the ones tied to my time. And so everybody has access to the same self -study materials. It's really the time with me, either one -on -one or in small groups, that kind of sets it apart from my other offers. So I think it really just depends, again, on what your offer is. And you can structure it that way.
Wendy (19:53.333)
Yeah. Yeah, I love that. Let's talk about pricing for a second, because this is, you know, you and I could just do a whole session on how to price memberships because there's so much to talk about here. And we've both created memberships over the years and price things probably radically different depending on what it is we're offering and have lots of combined learned experience around pricing on groups. But I would love to just chat as concise a way as we can here on how you settled in on that.
price for that membership? Because I mean, you can price a membership at $4 .99 a month, or you can price a membership at $19 .99 a month. So how do you arrive at that $55? How did you figure that that was the right sweet spot for you in pricing?
Jenn (20:41.72)
Well, and initially it was 47. So when I first, for the first year, it was 47. Yeah. And that was really about comparison to other similar offers. And so especially if you're looking at a, you know, a B2B versus a B2C is a very different pricing structure. And so my, you know, client consumer based model,
Wendy (20:46.731)
It was 47, yeah, okay, yeah.
Jenn (21:06.168)
When I looked at the other comparables, especially in the intuitive eating or the kind of nutrition world, I would say 95 % of them were priced below 50 and probably 75 % were actually priced below 35. So when I looked at, how is it different? And do I think that I'm going to be providing the value right out of the gate that is going to make somebody choose mine? It was a bit of a risk, but I, you know, I realized that
because of my experience and because of my certifications and things like that, that yeah, I felt like that would justify it. But I also wanted to price it in a way that when people joined, it was a bit of a commitment. So if something is 10 bucks a month, most people don't even think about it and may just sign up on a whim and then never show up. That is not what I wanted. I really wanted community. So I wanted people to think just enough to be like, yeah, I actually want to try this. This is what I'm looking for.
instead of, yeah, I'm just going to buy it. Right. So that's kind of how I arrived at that. And initially wasn't offering an annual subscription. But after our first year, realizing that the people who were doing really well, the people who had somewhat even become like community leaders, were the people who had been there for a while. So now I will tell people out of the gate, it is, of course, up to you because I do want people to feel like they have choice. But if you're committed to learning intuitive eating,
Wendy (22:05.951)
Right. Yeah. Yeah.
Jenn (22:34.026)
A year is a really good framework, a nice timeline that you don't feel like you have to speed run it. Right.
Wendy (22:37.685)
Yeah. Yeah, yeah, no, I think that's great. And I think, you know, depending on the type of membership that you have and what your goals are around it, it's absolutely okay, too. And this is something that I coach my coaches around on the BBB all the time. When you're first starting a membership out, especially, it's okay to require people to commit for more than a month.
because it's really, really challenging to build a membership knowing that the person you get, you could celebrate the fact that you've got five new people in there this month, but they can also leave next month. And so that can be really hard to manage mentally, can also be really hard to manage from a revenue stream perspective. so offering something like a one -year option for people also gives you a little bit of confidence and security as the host of that community. You're gonna have a critical mass in that community for that.
you know, period of time. I think, you know, there's, there's just, when it comes to memberships, it's like, there are lots of strategies out there, but there aren't really any rules. Like you get to decide what works best for you. Yeah. Yeah.
Jenn (23:40.084)
Absolutely. And you will find different things. mean, you know, some people do open and close carts for just one once or twice a year for their membership. Because I was treating it as like a hub, like a public library, I really wanted to have it be something that people can join, you know, when they want to. But I also do I don't call the membership drives, but, know, like two or three times a year.
I will do a substantial free training. So that might be like every January I do a non -diet resolution challenge or in October, which is Menopause Awareness Month, I usually do something. And so this is kind of a, might give one of my access to one of my courses for free or I might do like a five day challenge. And that is a way for me to kind of just get more people who might be interested and invite them to join. And so,
I think it is important to be thinking about your funnel, to be thinking about, okay, it's not just designing the membership, it's who are the people who are looking for it? And how am I gonna get their attention in this big world where, you know, there are lots of memberships out there. Everybody has one these days. So, you know, that's why, like, it took me nine months to really think about it and plan it, and then just realize that...
Wendy (24:52.149)
Yep. Yep.
Jenn (25:01.77)
It was going to have to change every couple of months. I was going to have to start doing something differently because it is such a learning curve.
Wendy (25:08.319)
Yeah. And how long did it take you to get to a place where you felt like, okay, I think this thing is gonna, it's gonna go, I'm gonna make a go of this, I've got enough people in here, like, was that a, you know, the first month you filled the thing or, you know, because I think people have very unrealistic expectations about the the building of a membership and how that happens.
Jenn (25:29.26)
Yeah, and so when I first launched it, I had had four or five cohorts of my small group program go through. And so I gave them like lifetime access as founding members as my thanks because I had really learned a lot from them and I had even done some focus groups with some of them to get information about what else they would want after completing that program. And so having, and it kind of goes back to having a bit of an audience, but you know, having people...
Wendy (25:49.941)
Mm
Jenn (25:56.696)
that know you, know your offer, know your brand, know your work, who will come into your community and help kind of seed it, I think is helpful. So that you're not just kind of starting with newbies with everyone. So I think that that kind of is important. And so when I launched, I had a goal of 25 new members in addition to these founding members. And I think we got like 42 in the first launch. yeah, and it was really great. And then, you know, there's kind of this
Wendy (26:04.725)
Yeah. Yeah.
Wendy (26:22.155)
amazing.
Jenn (26:26.38)
this rhythm of people join for a few months and then some people go and some people stay. so recognizing that about three months was, know, every three months there was going to be people who were leaving for whatever reason and that was okay. But it also helped me to recognize that rhythm of like, okay, these are the periods of, you know, the year or, you know, just during the year when I maybe need to be thinking about trying to engage and attract new members.
Wendy (26:52.117)
Yeah, yeah, I love that. And it is it's important. And eventually you start to figure out what your what your, know, with the funnel that you've got in place, what you can rely on in terms of new members coming in, and also that churn rate in terms of how long people are staying and all of that. So, okay, so if we have some people listening to this podcast episode, which we will some coaches who are thinking about starting a membership, what are like kind of the
you have some sort of learning points or shared learned experience, learned experience you can share here for them, things that they need to be thinking about, what would you say to them?
Jenn (27:32.598)
Yeah, way back at the beginning, I don't know, I'm going to try not to butcher this, there was this back in COVID days, there was this thing going around where was like, does this have to be a call or could it be an email? Like, do you remember that meme? And so one of the things that I heard someone say was before designing your membership, ask yourself, could this be a course? And it was a really good filter for me to realize that like what I was putting into the membership,
shouldn't be, or I guess like, you know, shouldn't be better served by something more simple, like keeping it simple, like don't over complicate it. So my, my goal when I'm creating modules and videos is 30 minutes or less. And so I really want it to be the value for people is that I am the filter of the information and I'm giving them what they need to know. And they don't need a course for this. In and really just trying to figure out
How can I best deliver the message, the transformation that I'm trying to help people achieve? And how can I do that in a way that is really serving them and not just me? Because I think when you're designing things, it's so easy to get caught up in all the things that you want to do because you're passionate about it that's amazing, but is that actually gonna help them? But really, I think it's just needing a whole lot of patience that things will...
Be very different than what you thought. People will want different things. The tech won't work the way you thought it was going to. And just being able to pivot with it. And just be like, OK, it is what it is. What's next? What can I change? And bringing in other people. So that's probably my other piece of advice. As soon as you're able to, don't be the only librarian in your library.
So I have two other certified intuitive eating counselors, one's a personal trainer, one's a dietician, who I pay, so I'm not asking them to work for free, but that I pay for their time to come in and add more value and other opinions to it. And it also means that if I'm sick, if I'm on vacation, that I'm not the only one running the show, because that is the other thing with memberships. It's not like a course that has a start and an end date. It's...
Wendy (29:45.802)
Yeah.
Jenn (29:50.976)
all the time and people understand and have their own expectations for breaks. Like I don't run content over Christmas and things like that, but you do have to meet those expectations of being, you know, creating regular content.
Wendy (30:02.475)
Yeah, yeah, yeah. It's a big commitment. This is, think, the thing I wanna highlight here. Like starting a membership is not something you just do on a whim. You need to have a plan for it. Like Jen said, you do all the work in advance. You run the surveys. You try to figure out exactly what people need. You think about it. You take some courses yourself to learn how to do it. You wanna make sure that when you start this thing that you're...
recognizing it's a long -term commitment to build a membership. It doesn't happen overnight and you need to be there for people. So I love all of that. And I think, you know, if I look at the BBB as an example of my current membership, same thing. You know, in the first couple of years, I ran a couple levels of beta on it. was a testing thing in the beginning before I even committed to it becoming a membership where people could stay on because most of my members stay on as continuing monthly members after they finished their first year.
I wanted to make sure that it was something that was actually really helpful that people found was really valuable. And I needed to figure out exactly where the value lay and what they needed more of and less of and all of the stuff that you're talking about. But then I have also brought in, I have someone who can sub for me. if I need to not be there one day, I have master classes every month with experts who I bring in. Jen actually came in and did an awesome membership on members or an awesome master class on memberships for our members last year. And
And that's just really helpful. It's really, really good to have some other people involved in it that you can rely on. Well, Jen, this has been so helpful. I could talk to you about this for another hour, but I really appreciate you coming in and giving us such a succinct summary of your experience with this membership. And I congratulate you on the success that you've had with it. I encourage everybody, if you are in midlife, to listen to the Midlife Feat.
Feast podcast. It's amazing. Jen has awesome content on social media. Where can people find you on social media, Jen?
Jenn (32:00.076)
menopause .nutritionist and depending on when this comes out, but as of September 16th, also on YouTube at menopause .nutritionist.
Wendy (32:11.455)
Perfect, yeah, it'll be after that. So you can find Jen there as well. Okay, anything else you want to share before we wrap up, Jen?
Jenn (32:19.276)
You know, just despite the work, it is fun. Like I love running a membership. I love the community and I'm a people person so that might be a bit easier for me than for somebody who isn't. But you know, if you love your work and you love serving people with your work, this is I think a great way to just expand how you find people and how you work with people.
Wendy (32:42.357)
Yeah, yeah, yeah. It's my favorite thing to do. So as much as Jen and I are talking about all the things you need to think about and the amount of work and organization and time that's involved in it, it is my favorite thing to do. And I know that's the same for you as well, Jen.
Jenn (32:46.54)
Yeah.
Jenn (32:57.529)
Yeah, absolutely. Thanks for having me, Wendy.
Wendy (32:59.82)
Thank you so much. talk to you again soon. Bye.
Jenn (33:02.594)
Bye.
