Wendy (00:02.106)
Hello, everyone. Welcome back to the coaching edge. I have a really terrific guest with me today of Cassidy Dickens here. Hi, Cassidy.
Cassidy (00:10.446)
Hey, thank you so much for having me.
Wendy (00:13.466)
Yeah, it's so great to have you here. So Cassidy is a copywriter and she's a copywriter for coaches. And I've worked with Cassidy now on two different projects and I'm going to be working with her on another one. And I just have had such a great experience with her. I thought she'd be a really great person to come on the coaching edge and just talk about the basics of copywriting, especially for new coaches, because I know this is something we talk about a lot in the BBB. My coaches in there for the most part have not yet hired a professional copywriter and are really working hard to do the best that they can do with their own website.
copy and launch copy and that kind of thing. And Cassidy's come in and done a couple of master classes in the BBB for me and she just has so much to share. So maybe let's start, Cassidy, you want to share a little bit about your story? Cause your story is really cool.
Cassidy (00:56.621)
Yeah, absolutely happy to. So like you said, I'm a copywriter for Coaches. I've been in the copywriting world since July 2017, so coming up on seven years now as of the time we're recording this. But I actually got into copywriting in kind of a roundabout way. So I'm a musician by trade. I was a singer songwriter professionally in Nashville for years. And to start with, just kind of like stumbled into copywriting accidentally, you know, musician needed to pay the bills, good writer, whatever. And through kind of a roundabout long story.
realized that actually the skills that I had built up as an artist, as an entertainer, really allowed me to be a great copywriter and to write really great marketing messages that resonated with audiences. And the reason I think this resonates with my audience in particular so well is because coaches a lot of times I think have a similar background where you guys are very empathetic, very social, very connective people. You kind of have that intuitive sense about you. And so I think in the same way that I sort of
was a copywriter before I even really knew what that was. A lot of coaches have that same skill set. They just don't quite know how to leverage it yet. And so with my clients, that's a big part of what I do is helping my clients realize that like, hey, you actually probably already have a lot of the answers. It's just about pulling out all that magic and putting it down on the page in a way that your audience can make sense of.
Wendy (02:11.738)
Yeah, yeah, no, and I think the storytelling piece, we're gonna come back to the importance of storytelling and that really is Cassidy's sweet spot. Do you wanna talk just for a second before we get into some of your tips for coaches who are trying to get better at drafting copy? Let's start with the very basics, which is like, what is copy actually and what do copywriters do?
Cassidy (02:32.234)
Yeah, absolutely. So some people in the copywriting world will differentiate between like copy and content. Traditionally, copy is sort of more of the like sales language, your sales pages, your emails, usually website copy, that sort of thing. And content is more, you know, your blogs, your social media, et cetera. What I have found is that I...
tend to approach copy as just like any words that you use to sell in your business. So when I talk about copy, I'm sort of using it as a blanket term for just all of the words that you're using to connect with your audience.
Wendy (03:03.45)
Yeah, I like that definition too because certainly in the work that I've done with you, the copy that we've created, which might've been specifically for like a sales page or for a launch or for an email sequence has then gotten repurposed in a bunch of different ways in my content as well. So I do think they, it's kind of a false dichotomy when we separate those two things out. So we're really just talking about any of the words that you use to sell and to connect with your audience, right?
And in the early days, most coaches are doing this themselves. So most coaches don't have the budget to hire somebody to do the copywriting for them. So Cassidy is going to share some of her top strategies and philosophies and tips that you can then take away and use when you are drafting the language for, for example, your website, for your launch, your launch materials, for your newsletters, for your even for your content on social media. So.
Let's start with your first tip. What's your first thing that you wanted to share, Cassidy?
Cassidy (04:08.648)
Yeah, actually, so you just segued into it so beautifully. My first tip that I always share with coaches right out of the gate is test before you invest. And what I mean by that is I think there's so much pressure in the online business space to be like, you want to scale, you want to grow, you need to be delegating, you need to be hiring, you need to be investing. And like, yes, as a copywriter, I absolutely love working with coaches. I'm thrilled to support you guys when you're ready. But one thing that I see so often is new coaches.
trying to leap into hiring copywriters, designers, whoever it may be, before they're ready. And so what happens is you spend all this money hiring somebody to come in and create copy for an offer that maybe you decide isn't the right offer. Maybe it doesn't resonate with your audience or you pivot or whatever. Especially in those first couple of years, you're going to be so much better off if you take the time to learn how to write basic marketing messages that resonate with your audience. It's a skill set that will serve you again and again as a business owner. So I always say take the time.
You know to make sure that your offer is the right one that your audience is the right niche Before you go out and hire somebody like me to come in and expand everything because it's just gonna it's gonna allow you to really make the most of your resources and Your time and to scale in a much more efficient way when you're ready to do so
Wendy (05:19.034)
Yeah, so smart because the truth is you can't really afford a copyright. Most coaches can't afford a copywriter for everything anyway. Like it's just not, it's not practical and certainly not in the early years. I mean, I'm at a point now with my business where I absolutely am gonna hire a copy, a good copywriter whenever I'm doing something big in terms of a launch or, you know, I'm, there's some big, you know, marketing pivot or something that's happening for me.
But I'm still doing the majority of my copy. I'm still drafting myself. And so I think it's such an important skill to learn anyway, because you're probably for the rest of your career going to be drafting copy, even if you can at some point and decide to hire a copywriter. So I love that. And, you know, we're always talking about like the first few years of your business as a coach are really about starting to explore niches, explore offers, figure out what your special sauce is so that you can actually
you can actually describe with some accuracy and resonance the problem that you help people solve and how you help them solve it. And I think most coaches in the first couple of years of business don't really know that yet. So I love that as a tip. Don't hire a copywriter until you're really clear on what it is you do, how you do it, and how you set yourself apart from other people and who it is you're actually trying to attract. Okay, that's awesome. What's the second one?
Cassidy (06:43.94)
Yeah, so the second one, I would say instead of stressing about strategy, really focus on connection. I think so many people when we're learning how to write copy, we start reading all these like how to write a great sales page or whatever, and you just kind of get bombarded with marketing strategies and tactics and this and that. When really like what writing good copy is actually about is just basic human connection. There's a story I love to tell. So when I first got into copywriting, my first few clients were agency gigs. I spent the first...
three almost four years of my copywriting career working in really fast -paced agency situations where I was on a big creative team. In my very first project, actually, they put me in an A -B split test with the head copywriter. To make a long story short, me as a brand new copywriter, my copy was first keeping up with and then actually exceeded the head copywriters because I think really what it was was just coming back to that storytelling piece.
I didn't have the training yet to have marketing speak. I was just talking like a person. And that's something that coaches can absolutely do. You just talk like a human being to another human being. Because really, strong marketing copy, the sign of strong marketing copy, is that your people shouldn't feel like they're being marketed to. So I always say don't, yeah, sorry, go ahead.
Wendy (07:55.834)
Right.
Nope, that's great. I like that.
Cassidy (08:01.859)
Yeah, yeah. So I always say, you know, ways to do that are focus on your stories. Obviously, your big picture story about how you got into your business is great. Your own transformation story, if you have one, even day to day stories about little changes you're making in your business, those things can really make you feel very human and relatable to your audience. Things like letting your personality shine through, right? So like if you're...
If you're a goofball and a really funny person, don't try to sound super corporate. Or opposite of that, if you're a very sincere professional person, don't try to fill your copy with a bunch of like, hey girl, hey, and our internet girls speak, right? Write copy that feels like you actually would say it to a person. And something you can do early on to test that is actually read it out loud. Sit down and read through your website. And if there are chunks that you feel like you're imitating somebody else or like you're reading a script, then that's a sign to go back and approach it with a little bit more of a human touch.
Wendy (08:57.146)
Yeah, I think that's terrific. Thanks, Cassidy. I always recommend people when they're writing copy, actually pick one person and be speaking to that person and always write in the first person because I think when we, it's really easy for us when we're not doing that to start getting super formal with it. I love the idea of like, would you say this to your best friend? Like, is this the way you would describe this or talk about this to somebody who you actually know really well? Because what we want, I think, when someone lands on our website or on a sales page is for them to be...
really for it to be super clear, they are in the right place or they're in the wrong place. We want them to be clear though. We don't want them to get there and think, I'm not sure if this person's for me or I don't really know what this person's selling. You want them to come and feel like, yes, she gets me. She knows what I'm talking about. She's been there and this is the person for me. And I think the better way to do that, as you just said, is to do that by really focusing in on the connection piece and the storytelling. And the other thing that I've said a couple of times to
Well, not more than a couple of times, I guess, to people. I always, and I would love to know what you think about this. I'm always encouraging people to include details from real life. So instead of talking about, for example, the fact that at five o 'clock every day, you would drink a glass of red wine, and that's part of your story, then including language about, you know, at five o 'clock, I'd pull the wine out from behind the toaster where I kept it, you know, on the kitchen counter and you'd talk about like what type of wine that is. Just adding the little details in the story, I think also really help. What do you think about that?
Cassidy (10:24.799)
my gosh, yes, a million percent, yeah. First of all, I loved the tip you shared a second ago about writing to one person. I think that's amazing and one of my favorites too. And then yeah, any details that you can add in. I mean, think about your favorite novels or your favorite scenes in a movie even. What is it that makes those things emotionally resonant? It's the details, it's the little things. Nobody goes, my god, yes, that's so me. So yeah, absolutely.
Wendy (10:26.97)
Cough cough
Wendy (10:48.506)
Yeah, and sometimes my coaches will say, but what if the person drinks a different type of wine than I did? Or what if the person doesn't read the same books as me? And I think the answer to that is like, I mean, you're just trying to attract a type of, generally like a type of person, right? You're an avatar client. And if you're talking about this one specific romance novel that you love, then that's gonna resonate with them if they're a reader. So just that the mention of a specific title is gonna resonate with that person.
So I don't think you need to be too worried about that. I think the key is to be honest and truthful, but include details that actually make this feel real instead of just like a made up story for the purpose of copy. Okay, let's move on to the third tip.
Cassidy (11:29.63)
Okay, yeah, so third tip, I would say with all of that in mind, knowing we're going to focus on connection and story and emotion first, that being said, you can and should lean on some tried and true copywriting frameworks. So one thing that people will tell me a lot is like, my God, I don't know how you did this so quickly or how you nailed this on the first try, whatever. And it's because professional copywriters have a system of tried and tested frameworks and formulas that we use to get it right consistently over and over again.
Now I will say if you Google this, there are dozens, dozens, dozens. You don't need to know all of them. But there are like three that come up over and over again. They are solid. You can use them for almost any offer. And I've used them with coaches about a bazillion times over the years. So if you're good with it, we'll just walk through kind of the top three real quick.
Wendy (12:18.33)
Yeah, absolutely. Let's do it.
Cassidy (12:20.284)
Amazing. Okay, so one of the first frameworks, and some of you guys have probably heard of this one, it's called PAS. It's Problem Agitation Solution. And basically, it's the idea that you start with a pain point, you, I don't love this word, but you agitate the pain point, and then you present a solution. This is like your classical copywriting 101, like what everything is kind of built on. What I will say is, in recent years, this one's gotten a little bit of a bad rap because people, you know, were trying to think more about ethical marketing and marketing from a place of compassion and thoughtfulness and...
things like pain point and agitation, like you want to be sensitive to that. I kind of reframe it in my writing as P -E -S, so I say think about the pain and then provide empathy. So rather than agitating, you're saying, I get it, and you're coming at it from a place of genuine empathy and then providing a solution. It's a very tiny tweak, but it goes a long way towards writing more kind of heart centered, you know, empathetic, ethical copy as opposed to the more pain point heavy stuff we've seen in the past. So that's an easy one to use.
One that's really similar to that, but that goes a step further is called ADA, A -I -D -A. That stands for Attention, Interest, Desire, Action. So literally what you're doing is you're getting their attention with a really compelling headline or an opener, an opening statement. This is your hook, right? You guys have probably heard about hooks. This is your thing that immediately grabs their attention. Then you go into some sort of a section that kind of excites their interest a little bit more. For me as a copywriter, that's story time.
That's like we do a compelling hook and then we start talking about a personal story to really pique their interest and show them that they're in the right place. Then desire, you're building on their desire. You're talking about the benefits and the specific transformations associated with your offer. You're showing them that what they want is actually possible. And then you're simply leaving them with action, a call to action, a clear next step. One specific thing they can do from there to kind of go forward in their journey and go forward with you. And then finally, the third one I wanted to talk about, it's another pretty simple one.
It's called BAB, the before and after bridge. And it's literally just kind of a bridge of transformation is how I like to think of it. So you're going to illustrate the before. You're going to talk about where they are right now, the challenges they're facing, the experience they're having. You're going to invite them to imagine an after, a possible situation with things are as they wish they were or even better than they wish they were. You're going to be really illustrative, you know, get into, again, some of that storytelling piece, showing them really what's possible. And then,
Cassidy (14:45.849)
you present yourself, your offer, your service as the bridge, right? You're connecting the dots to say if you are here and you want to be there, this is the thing that can get you over that hump. So those are kind of the three that are like tried and true. They will work for every offer. And I don't know if it's okay to like plug this or not, but there is a company called Copy Hackers that is actually a website for copywriters. So full disclosure, it can be a tad overwhelming, but they have a blog that they keep pinned at the top of their site that's called like Every Copy Format.
copywriting formula ever, I think. And they kind of go really in depth about all of these if anybody is curious to learn more.
Wendy (15:23.35)
that's great. Yeah, I love that. Can we go back to just because I know we've got one more point after this one, but we've got time and I'm just curious on the I know you have, there's one more. Is there one more formula after this that you're going to talk about? Have I got that right? Or did you just do the third one?
Cassidy (15:40.888)
I was gonna just do the three, but there are certainly others, yeah.
Wendy (15:42.554)
Okay, no, no, that's fine. No, I think I just counted wrong. Don't worry about me. Never mind. But what I was going to ask you, no, this is perfect because what I was going to actually ask you about is just going back to the interest part in the AIDA formula. So where you said that's really where you normally get into the storytelling piece. Can we just spend a few minutes on the storytelling? Because this is something we talk about a lot in the BBB. I think people and I get it. Like I've been there and certainly when I when I switched my niche,
Cassidy (15:47.832)
You're
Wendy (16:11.29)
maybe five or six years ago and started really focusing in on helping women who were drinking too much to cope, this became a really important consideration for me. And it was really about like, how much of my story do I actually share? What am I actually comfortable sharing? And so I wonder if you can just talk for a second about this, because I think a lot of people, coaches especially, feel like they need to be super vulnerable and that's scary for them. What advice would you give someone who is a newer coach,
who knows that they have a story that is going to resonate with their audience and help their audience feel less alone in the particular problem or challenge that they're struggling with, but who's also feeling a little bit, like it's still a little bit tender in terms of sharing it.
Cassidy (16:52.118)
Yeah, okay, great question. Yeah, so a couple of things here. One thing that I say, especially to new business owners who are still kind of getting used to sharing their story, is like first and foremost, before we even talk about what works and doesn't work with marketing, is that you have to take a minute to understand your own limits and to really get in touch with yourself about what you're comfortable sharing. I can sit here and tell you, yeah, be vulnerable, share all the details, da da da da da. But at the end of the day, like...
I'm not the one who's gonna get Instagram DMs of people wanting to ask you personal questions. So you have to make sure that you're not putting yourself in a place where you're gonna have that vulnerability hangover and make safe choices. So I will say that to start with. That being said, there is a way to tell really personal, genuine stories in a way that doesn't leave you with that feeling. And so what I like to say is go through your story and maybe even just write it down with all the messy details once for yourself, just so you can see it there.
And then go through and ask yourself, like, what are the highlights? What are the really big milestone pieces of the story that you know your audience will relate to? And I would encourage you to even circle those or highlight them or something so that you know what the kind of major points you need to hit on are. And then usually what you can do once you have those meaty pieces is that you can sort of pull them out, look at it and say, like, OK, does any of this feel too sensitive to share? Do I need to, for example, maybe part of your story is that you
went through a really messy breakup at some point in your life, do you need to talk about that breakup? Or can you just say, I was in a season of significant change in my life. Obviously details are great, but protect yourself and say what's comfortable. So if you take all those kind of meaty pieces, you'll usually see an easy way to connect the dots. And what I would say is keep it high level for something like your website, like an about page, like a sales page. You can keep it very high level.
And then in your emails or your social content or things that, especially emails, things that maybe feel like a little bit more private or a little bit more intimate, you can go into some of those more detailed stories if you feel comfortable doing so.
Wendy (18:55.642)
Yeah, I like that. That's a great suggestion. The other thing I've heard said before around this that I think has been helpful for me and might be helpful for people listening is to focus on sharing from your scars instead of from your wounds. So if it still feels like really raw and open to you and not something that is actually healed over, then it might be one of those things that you don't talk about in great detail. But if it's something that you have gone through the healing on and it doesn't feel, you know, really tender.
then that's probably a detail that is the type of detail that you can share and won't lead to that vulnerability hangover. Okay, awesome. All right, let's go on. Let's move on then to your next tip.
Cassidy (19:38.372)
Okay, all right, so this is kind of riding the wave of empathy and stories and things, but the fourth tip is that good copy actually starts with good listening. So I think a lot of times we get really in our head about like, what do I need to say to convince people? And it's this very kind of like, convince -y persuasive energy that comes into your copy. Not because anybody has bad intentions, but that's just what we've been taught is, you know, that copy is about persuasion. When really, good copy is just a matter of you echoing your audience's...
concerns and questions back to them. So if you are in a place where you're trying to write your copy and you just feel like you're getting stuck or it sounds flat or it's just not coming together, go back to your audience. Look at, as I say, customer feedback is a big one. If you're not doing surveys or even just quick follow -up calls with your clients throughout the process of working with you and at the end, you're really doing yourself a disservice because that's going to have a lot of really like meaty audience language that you can pull from.
They'll tell you specifically, like, this is what I was struggling with. This is how you helped me. Here is a glowing testimonial, but you have to ask for it. And I would even encourage people to go in with, like, specific questions as opposed to just, you know, sending somebody an email saying, hey, would you mind to share a testimonial? Like, send them three to five questions. Most people are totally eager to share with you if you've actually supported them, which I'm sure you all have. Another thing I would say is go back to your sales conversations.
So look, if you record your sales calls, great, or if you have notes from them, if you have DMs of people asking you about your services, see what people are asking about, see what they're complaining about, pull from those places. And then it literally is just a matter of pulling out the shiniest, most interesting statements that your people have said and saying it back to them. And that's when you're gonna get that, my God, you read my mind feedback, because you're literally in their heads, just repeating, just repeating back to them. Yeah, it's the easiest thing, but it's the most effective thing.
Wendy (21:32.314)
Yeah, yeah, that's such a great tip. And I would say if you're a new coach and you to feel like, I don't have I don't have a big audience yet to pull or survey or I don't have people yet that I can do send out, you know, feedback questions for. You can also pay attention to what's happening in the actual coaching sessions that you're doing. And I actually recommend that my coaches keep a notebook like right on their desk somewhere where they can actually write down the words, the actual language that their clients are using in sessions to describe the problem that they have and to talk about the pain.
that they're feeling and then also to describe this solution that they desire or where it is they want to be with this thing. Because I think that's another really great way to capture the actual language of the people that you are trying that you're trying to serve. So if you're at the point where you're just at the beginning of your coaching career, this might happen better through the one on one sessions that you're doing now. Like the few clients that you do have just really pay attention to the language that they are using so that you can mirror that language back.
in the copy that you use on your website. That is a fantastic tip. Okay, we have one more, I think, right?
Cassidy (22:35.214)
Yeah. Yeah, one more thing about that real quick before we move on if you don't mind. I would say especially for new coaches, if you are in that place where maybe you don't have a huge client base yet, look at places in your past professional life and even in your past personal life where you've done similar things to this work. Most coaches are coaching long before you have any kind of a certification or a client base. You're a helper by nature.
Wendy (22:40.282)
Yeah, of course.
Cassidy (23:00.654)
And so even though you might not be able to plug it in as a review or a testimonial or something official, you can absolutely look back and see what problems have I helped people solve in the past? Or what compliments do I get again and again and again? And use those little things from your past experiences.
Wendy (23:18.01)
Yeah, love that.
Cassidy (23:20.269)
Cool, okay. So the very last tip is just, and you may have gotten a sense of this the way I was sort of talking about earlier, like testing before you invest, but to keep a very experimental mindset as you go into all of your copy projects. Even big brands do A -B split testing. They do, or they'll create three or four sales pages for the same product and try it with different audiences to see what works. And I think we as...
As business owners, we get so excited and we so want things to work right out of the gate. We want to nail it the first time. And the reality is that that just doesn't happen that often. So rather than getting frustrated about it or feeling like you're doing something wrong or why can't you do it right? Just know that that's part of the process and try to have fun with it. Try to have a good time coming up with different headlines. Try to be creative with different marketing tactics and just know that if it doesn't work the first time.
That's okay, you're getting valuable information. You can come back to it again and that process of kind of constantly testing and tweaking is really what nailing your copy really is about.
Wendy (24:26.49)
Yeah, I love that. I mean, I don't know how many times the copy on my website has changed over the last 14 or 15 years that I've been coaching, but I would guess like it probably changes every two months at a minimum. So, you know, this is really true. Like, first of all, your niche and what you do is going to evolve, but also you're going to get it's going to get clearer and clearer to you and you're going to learn what works and what doesn't work. And you're going to try things and they're not going to work that well, like Cassidy said, and you're going to learn from that. And then you're going to go back and tweak.
So I love all of that. I think that's so great. We have like a couple minutes left, Cassidy, and I wonder if you're cool with talking about one thing that I know is like it's a pet peeve of mine when I'm doing copy review in the BBB on people's websites. And I know that you have talked about it as well. So I feel like we're on the same page with this. And I think it's like it's an easy thing for a coach right now to go do and fix and it will immediately improve the readability of your website. And that is like huge blocks of text on
websites. Can you talk about, can you talk about just maybe like just imagine that there's a coach listening who's thinking, my gosh, I think this is me. I did my own website. Can you give that coach some like just two or three tips for how they think they can go through and break up those like it's what we're really talking about is like paragraphs and paragraphs and paragraphs on a website of text. And it's just so hard for people to read. And I think that people are so accustomed now to getting their
Cassidy (25:24.411)
my god.
Wendy (25:51.994)
Information in these little bite sized bits just because of the nature of social media and how we're being bombarded with information all the time that when they land on a page that's just like looks like an essay, they're immediately overwhelmed by it and just kind of bounce off that. So what would what suggestions would you give to a new coach who's maybe got this going on on their website?
Cassidy (26:11.849)
Yes, my gosh. Okay, so first of all, I have so much sympathy for you because I as a writer am also like quite long winded. So you're in good company. And also, that is not it's not gonna be your most effective approach for marketing exactly as you were just saying, Wendy. Yeah, especially these days people's attention span is like five minutes. So you've got to like get them the information they need right up front, easy skimmable bullet points if you can do it like the more concise and compelling the better. So yeah, some things that I would suggest.
First of all, going back to a tip I shared earlier, but read it out loud. If you are one of the people, you've got the big text wall and you're reading and reading and reading and reading and you find yourself at some point being like, gosh, I need a drink of water. Gosh, my mouth is getting tired. That's too much. That's your sign. We don't need that much. Yeah, I would say definitely take some time to edit it down. I would also say though, don't...
Don't try to edit it while you're writing, especially if you're new to writing your own copy. Go ahead and give yourself the freedom to put down what you need to say. Fine. Step away from it and come back a week or two later. Sometimes with fresh eyes, that helps. Another thing I would say is really ask yourself, who am I talking to specifically? Like you said, that one person. And go through even line by line if you need to with a literal red pen if you want. That's one of my favorite ways to edit still is to print things off and take a red pen to it. But sentence by sentence.
Is this something that person really needs to hear? How does this help them? How is this in service to my audience? Are you saying it because it's part of your story and you just feel like you should? Or are you saying it because it is truly something that's part of their experience? That will get rid of a lot of the fluff right there, that question.
Wendy (27:54.298)
Yeah, yeah, I love that. I think you can do all of those things. The other thing I sometimes recommend people do is actually get someone else to read it, because that can be really helpful too. If you know somebody who's a pretty good editor, pretty good writer, get them to read your stuff before you put it up. And then the other thing is just like, when you're reading your copy through, cut every single word that doesn't have to be there. We just overwrite things all the time, and I do this.
Cassidy (28:07.622)
for sure.
Wendy (28:20.154)
I do this all the time, but I love the idea of like stepping away from it and then coming back. So it gets a lot easier to do that when you've taken a break from it. So that's all really great. Thank you so much, Cassidy. This is like so helpful. And I just think you're so talented and such a great resource for coaches. I'm so glad you agreed to be on the coaching edge today. Where can people find out more about you?
Cassidy (28:39.782)
Yeah, my gosh, thank you. No, it's my pleasure. I love talking about copy in general, but especially with coaches. I've really got a soft spot in my heart for coaches. So you can find me on my website, www .lyriccreative .co, not dot com, people always ask, it is dot co. I'm also on Instagram, same thing, at lyriccreative .co, and totally happy to connect with you guys. I'm always in my DMs, like basically every day. So yeah, feel free to send me a message, ask questions if you've got them. I would love to chat with you.
Wendy (29:08.282)
Amazing. Thank you, Cassidy. It's been great chatting with you today.
Cassidy (29:12.006)
Yeah, thank you so much.
