Wendy McCallum (00:02.071)
Hello, coach. Welcome back to the Coaching Edge podcast. I'm your host, Wendy McCallum. I'm a business coach for newer coaches. And I am here once again with Christy Osborne. Hi, Christy.
Christy (00:14.218)
Hey, how are you?
Wendy McCallum (00:15.747)
Great. So Christy has been a guest on the podcast a couple of times now. She is a coach with a very successful business and also my partner in a couple of different coaching programs. And I wanted to have Christy on today to talk about our experiences together doing live events as a way to sell our offer.
And we have done a couple of these now together and I've done some on my own as well. And so we have this kind of combined experience, shared experience in this and we've learned a lot of things along the way and we thought it would be a really interesting topic to come on and talk about here. So before we get going, Christy, just tell people a little bit about you and your coaching practice and then maybe about the offer that we have been promoting through this live event that we do.
Christy (01:12.95)
Yeah, so I coach just women who want to change their relationship with alcohol. And I run one-on-one, I do one-on-one coaching, but then I also do two groups with Wendy. The group that we have done the live event to kind of find people for is our group called Finding Freedom. And this is women that are, again, trying to change their relationship with alcohol. So, yeah.
Wendy McCallum (01:41.567)
Yeah, and so we have, this is our second, the second group that Kristi and I have run together. We have what we, what I kind of casually refer to as a backend membership that we co-run, and that's a program for women who we have coached privately first. So I take my one-on-one clients who have made great progress with me around alcohol and burnout and offer them this group.
as a way of continued support. And Christy does the same with her one-on-one clients. And for a bunch of different reasons that we're not gonna talk about today because we don't have time, it's a really, really great way to keep a sort of robust group going. It also takes a little bit of the pressure off of each of us because we swap on coaching. So I coach one week, Christy coaches the next week. And it just sort of takes the pressure off in terms of...
filling a group, having to always be out there marketing and filling a group. So obviously these are people who already like, know, and trust us. We've been working with them for a period of time. They know us well and they are already kind of in, you know? And so we don't have to do a big sell on them, but it's a way for us to provide them with the continued support that will lead to more permanent lasting success for them, which is also important to both of us as coaches. So we have that little backend group that we run together, but we also have this more public facing group.
that is by application only that we have put together that is doing really, really well. We're very happy with it. It's a great group. We love coaching it. And one of the things we talked about maybe eight months ago or so was how can we, what can we use as a tool to fill this? And we started talking about the idea of doing a live event. And we landed on this three-day live challenge that we would do. We did our first one in September.
We repeated that experience in January, taking the lessons that we learned from September and applying them into January. Now, before we get into how we do it and what we learned from it, I want to be really clear that a live event as a way to launch or make an offer as a coach,
Wendy McCallum (03:54.243)
is probably not a great idea in your first year, maybe even first couple of years of coaching. This is much easier once you have an established audience and an email list. So I do believe you can do a very effective live launch from a smaller, more engaged email list. So let's say you have a few hundred people on your email list, if it's a really engaged list, and maybe you have a smaller social media following, but your people are very loyal and they're commenting on all your posts and they're very interested in what you do.
you may be able to do an effective, smaller live event launch from that. But if you're just starting out, you're just starting to build your social media platform, you're just starting to build your email list. This is something to just put on the back burner for now. Um, and you know, add to your list of offerings down the line. So I would say if you've been in business for a couple of years, you have a group program that you're excited to offer. This is probably something that you might want to think about trying.
Do you agree with that, Kristi? Yeah.
Christy (04:54.454)
Yeah, 100%, because as we'll probably talk about, the percentages of people that then will sign up to your live event from your email list is obviously smaller, and then the amount of people that actually show up on the call is even smaller, and then therefore the people that buy your product, sign up for your program that you're selling ends up being small, but in a good way, yeah.
Wendy McCallum (05:19.915)
Yeah, exactly. And so I think why we wanted to talk about this today is because I think, you know, I am such a fan of real talk around the business of coaching because it is a hard thing. It is an incredibly rewarding thing. It can be an incredibly freeing way to...
to live and work and I absolutely love it and I feel so privileged to do it, but I think there's a lot of rhetoric out there about this somehow being really easy and that you can make a million dollars and that you can run your business from a beach in Bali or the top of the Eiffel Tower. And I talk about that a lot on my Wendy McCallum coach page, but I wanted to be really clear with this that there is a way to do this and a way to do it and feel successful, but also this isn't like the solution to all the problems. And
It also is probably not a great tool for people to be trying in the very early stages of their business, but it can be incredibly successful a little bit further on. And so the first thing I wanna talk about is how to determine what success would look like for you with a live event. And so again, the idea with a live event is that you get people to register for an event, you offer something for free. It could be a two-hour masterclass or one-hour masterclass, or it could be like Christine and I do,
a three day challenge, which is where in our challenge, we have women show up for three days in a row at exactly the same time of day for a one hour call. The first half an hour to 35 minutes or so is Kristi and I presenting and coaching. The last 25 minutes to half an hour of each call is a live Q&A with the audience. We then record those, those calls are recorded. The replay is uploaded and the replay is shared with anybody who signed up for the challenge, but was not able to attend live.
So that's basically how it works. And we do that for three days in a row. And the live challenge serves many different purposes. So when Christie and I are talking about, okay, well, what's the point of doing this and what needs to happen in order for us to feel like this is a success? Yes, there is an element of conversion at the end in terms of sales into the program that we're offering. But there are also lots of.
Wendy McCallum (07:30.739)
other ways that we gauge success with the live events. So we wanted to talk about those two. We wanna talk about all the benefits of a live event. So live events are really great list builders. Christy, I don't know, how many people have we had in total, do you think, register for these challenges the two times we've hosted them? I would say we must be up past eight or 900 women. Yeah.
Christy (07:42.658)
Mm-hmm.
Wendy McCallum (07:55.515)
We've maybe even a thousand. We've had a lot of women register for the two challenges, which means that they are joining our newsletter lists. Now the way Christy and I do it, because we partner in these, is that I offer, I'm out there talking about it to my audience and Christy's out there talking about it to her audience and people can sign up either through my website or Christy's website. So we're both building our separate email lists with this.
But it also has, I think, a carry-on list-building effect in that the women who show up for the live challenge and who are from Christie's audience and have never been exposed to me or vice versa are far more likely to go and sign up for something that the other coach is offering and get on our email list. So there's a bit of a carry-on list-building effect. But for building your list, this is a really terrific thing. And honestly, you could offer a live event just as a list builder.
Christy (08:44.264)
Yeah.
Wendy McCallum (08:44.491)
I think it's a really, really great way just to build your email list. It's a freebie, right? It's a free high value offer that you're making in exchange for someone's email address. It's also a really great way to help a bigger group of people than you might be able to reach through your one-on-one coaching practice or even through your group programs. You wanna comment on that piece, Kristy? Like how that feels when we're doing this?
Christy (09:14.374)
Sorry, I was making a note to make sure, I was making a note to basically say that, make sure that when you're doing this, even if it's a freebie to record them so that you can repurpose them. And I was also making a note to say, don't forget there's so much value in using the chat to keep people engaged. Okay, sorry, tell me what my question was.
Wendy McCallum (09:16.462)
That's okay.
Wendy McCallum (09:25.057)
Uh-huh.
Wendy McCallum (09:33.923)
That's okay. That's good. We needed to talk about those two things and now we've mentioned them. If we forget to come back to them, we've at least mentioned them. Okay, so we were talking about how this another value, another piece of value in a live event is that it allows you to reach an audience that is bigger than the audience that you would reach through one-on-one coaching for sure and possibly even bigger than an audience that you might reach through some paid group program. I mean, you are going to always have people on these challenges
ever gonna buy from you, honestly. And I'm cool with that. We love being on these challenges. We love the vibe that gets created in this group, the energy, the shared motivation, the shared story, and how women, how differently women feel at the end of the three-day challenge than they did coming into it, just as a result of the conversation that's happening in the room.
And that to me is really valuable. I know that there are those 900 or 1000 women that have registered for this challenge, many of whom have watched the replays, some of whom have attended live, that there are many, many women out there whose lives have been changed that we'll never work with personally. In fact, you and I get emails from people. You said you just got one this week. What did the email say that you got this week?
Christy (10:47.51)
Yeah. It was, it was literally, um, you know, our, our challenge was obviously about changing your relationship with alcohol and one of the, it's actually been several, but the one this week was, you know, she hadn't had a drink since the three day challenge. And so it is really, really impactful. Yeah. And then I think the other thing I was going to say too, as I listened to something this week, actually talking about, um, ways to build your audience that don't involve social media.
Wendy McCallum (11:01.887)
Right. Yeah, yeah.
Christy (11:14.926)
And the number one way is through collaboration. And so this is, if you're going to do a live event and like doing it with somebody else, like you're introducing yourself to that person's audience and vice versa. And so it is just such a great way to get in front of a new crop of people.
Wendy McCallum (11:33.259)
Yeah, 100%. And when we're doing these, we always do live Instagrams leading up to the live challenge to promote the live event. And when we do those Instagrams, we do them on each other's pages. And that's obviously another example of collaboration live and that helps to expose me to your audience and you to my audience. So that's, yeah, that's a really, really good point.
It's also, yeah, I've got co-hosting written down as my next valuable point. So first of all, I love co-hosting with Christie and the women who attend these free challenges and the women that are in our paid groups love our kind of coaching, what do we call it? Banter and our vibe and the way we play off of each other and the way we balance each other out as coaches because we're obviously different people with different experiences and different coaching styles but we have a lot of commonalities in terms of our...
philosophy in coaching and our values. And I do think that that's important. If you are gonna collaborate with someone else, it's fine that you're different people. It's fine that you do things differently, that you have different ways of presenting and talking about things, but you do need to make sure that at your core, you're in alignment in terms of the things that matter to you and what's important to you about how you show up. Because...
I have never had it happen, but boy, it would not be comfortable to show up in a live event and have somebody saying a bunch of stuff and be thinking, oh my gosh, no, I would never say this. So you wanna make sure, obviously, before you do this, that you're on the same page. And then I guess lastly, the value in a live event is that it is a way to promote your paid offer and program. And...
you can do this directly through the live event itself. Kristi and I prefer to not do a lot of hardcore selling because neither one of us are a fan of the patriarchal sort of model of sales. And so we don't do that during the live event. People are there to get really great valuable coaching and community and that's what we wanna provide in there. We obviously mentioned the fact that we have continued support available post-program but most of the inviting...
Wendy McCallum (13:34.419)
And selling, if you want to call it that, happens afterwards in the email sequence that follows. So we have a carefully constructed email sequence that follows after the event, that offers people access to, and we do application only for this program, but to apply for the program, or to get on a little call with us to talk about whether they'd be a good fit. And that's where we share all the details of the program. We have an early bird offer that we offer for, I think we have it open for a couple of days after the event.
where you can save a significant amount of money off of the program, that's a helpful thing to do. So, most people who are doing these live events are doing them with the view to selling something at the end of the live event. But I do think that these live events are way more valuable, both to the participants and to the coaches, as coaches and also as marketers, if you are not...
Christy (14:24.182)
when.
Wendy McCallum (14:28.599)
focusing on selling during the course of the event, you're just focusing on providing a really, really valuable, great experience in the actual event itself.
Christy (14:35.977)
Mm-hmm.
Yeah, yeah, it's so true. It's so true. And you know, you can just, you can pick any sort of topic within your niche. And if you think about it, it's like the going for the like no trust on an Instagram live, except for the fact that you're collecting emails and you're also getting to see the faces of the people. And that helps you then I think even inform your offers and your programs even more based on who turns up and what they ask and what the chat is saying.
Wendy McCallum (15:05.951)
Yeah. Totally. I mean, it is one of the best ways to build Like No Trust. You know what a fan I am of building Like No Trust as a coach. You know, if you listen to this podcast, you've heard me talk about how it takes seven, 12, 15 times of you getting in front of someone before they're going to be even considering opening up their wallet and actually signing up for something that you have to offer. And with coaching, there's a whole other layer to it, which is that you're, you know,
Christy (15:07.53)
And all of that good stuff. Yeah.
Christy (15:30.126)
And by the way, I think that's, yeah.
Wendy McCallum (15:35.555)
you're generally asking somebody to share something that's quite personal to them. And so building that like no trust is a really critical piece, I think, of ever having the chance of working with somebody. And so a three day for us, the three day live event, it's like three hours where we are with people in a pretty intimate setting. And it's very relaxed, because that's our vibe. It's not really formal and structured. It's very relaxed. We have a plan.
Christy (15:58.55)
Mm-hmm.
Wendy McCallum (16:04.831)
We have specific things we talk about every day, but it's also, you know, it's fun and we share our own stories and it's a really, really great vehicle for building that like no trust. And I think, you know, the video format and the interactive video format is probably the best, the best way to do that. Yeah.
Christy (16:24.446)
Yeah, a hundred percent. I was just gonna add to that, that like you said, you know, generally sales like No Trust takes seven to 15 times, but not only does coaching I think take more, but if you're, especially if you're coaching around a sensitive topic, like if it's like, you know, body image or alcohol or any of these things, like think about it. You have to really, really...
feel comfortable with that person in order to get on any sort of one-on-one call or in any sort of small group with them. And so the more you do this, the better, the more you do this better. And there's a, there's a ton of people that came to our second one, even though we, we did the same general program of a three day mindful drinking challenge, there's a lot of people that came to the second one we did together that came to the first one just because they wanted to get in a room and hear what we had to say again.
Wendy McCallum (16:59.446)
Yeah.
Wendy McCallum (17:17.567)
And some of those people joined the program, right? They didn't join the first time, but they joined after the second challenge. And I guess this is a really good time to get into some of the lessons that we've learned through this, Christy, because it's been a really good learning experience for us. And the first thing you already said, which is that you have to, and this is not something we talk about enough, I don't think, but you have to recognize that people will sign up for all kinds of things with no real intention of.
of coming. So when you're doing this type of thing, you're offering a free a free challenge or a masterclass or something like that. You have to you have to really be prepared for the fact that you have 100 people sign up. I mean, I think Kristi on average would get like about 33%. I would say like a third of the people actually show up live. And so that if you're not prepared for that can be quite shocking. And I want to tell you that happens every single time. But I also want to tell you that Kristi and I have learned that a huge
portion of the group that signs up are there for the replays. So they can't attend live because lots of women can attend something live at two o'clock Eastern in the middle of the day, Monday, Tuesday, Wednesday, but they do watch the replays and we get comments from people and emails from women who have watched the replays and are finding the replays to be really powerful. So
That's the first thing I want to say. Set your expectations at a realistic level. You get people to register for this. I think it's probably reasonable to expect that somewhere between 25% and 40% of the people who've signed up are actually going to show up for the call. Might be a little higher if you have a smaller group of people signed up. But I think once you get into the big numbers, that's probably pretty typical.
Christy (18:54.754)
And I was gonna add to that too, like think of it because the very first time I like took it personally, but now I view it as what am I as a coach doing? I signed up to set like two things this week because there were speakers that I wanted to hear from. I'm not gonna go sit in the live thing. I'm going to listen to the recording and I'll probably fast forward to that person that I wanted to hear speak on that topic. So think about how you as a coach also.
Wendy McCallum (19:06.815)
Mm-hmm.
Christy (19:19.682)
dip in and out of things like that. It's just how we are. And so yes, the role plays will be listened to for sure.
Wendy McCallum (19:22.731)
Yeah. And there are things that you can do to increase the likelihood that people actually attend live. Obviously there are ways to gamify this. There are ways to add, you know, you can have little contests or prizes and things that are available only to people who are actually there live. But honestly, Kristi and I have decided that we're...
cool with the fact that a huge portion of the people who register are not going to attend live and we are very careful to get the replays up as quickly as possible so that those women who are waiting for the replays who send me messages saying when will the replay be up? Yeah, that they can get that replay right away. So that's one of the things. And then from that, what you need to know is that a very small number of the people who attend are actually going to convert to paid sales. And again, this comes back, this goes back to the...
Christy (19:53.283)
Are we finished? Yeah.
Wendy McCallum (20:10.039)
the needing to get in front of people seven to 12 times thing, and the fact that also, you know, just because someone signs up for a live challenge doesn't mean that they're actually ready for the thing that you have to offer that is a paid offer at the end of all of this. And so that's been a learning curve for us as well. I think we have done well with conversions on the challenge, but it's also been some of the learning in that. Chris, do you want to comment on the whole like,
it doesn't happen right away piece, that piece of learning that we've gotten.
Christy (20:42.698)
Yeah, it does not happen right away. And I was gonna also say too, is that have something if you can and it doesn't have to be anything big, have something that you can upsell them then after via email and keep them kind of like interested in your universe. But yeah, it's a very, very slow build. Like as we said, people come back for the second challenge and I know that they're still there because they're still DMing me or they're still responding to my newsletters.
And it takes a really, really long time. And this is a question that I remember asking you like one of my first days in the BBB, right? It's like, how long does it take to you have the critical mass, that you have the steady stream of people and it just takes time. It really does. So just like keep doing the thing over and over again, whether it's live events or socials or whatever it is, because people just want me to hear from you multiple over and over and over again, yeah.
Wendy McCallum (21:26.091)
Mm-hmm.
Wendy McCallum (21:36.859)
over, yeah, over and over. And like I was saying earlier on in this episode, if you can get really clear on a definition of success that includes metrics other than conversions and sales after this, you know, so really clarity, okay, this is gonna be a great list builder for me. I'm excited just for the fact that I'm getting in front of these new people that I wouldn't have otherwise gotten through, gotten in front of as a result of this collaboration, if you're doing it with someone else or...
Christy (21:50.582)
Yeah.
Wendy McCallum (22:03.363)
This is an opportunity for me to build like no trust in a way like no other. And eventually I've increased the likelihood that eventually when these people are ready to purchase, they're going to purchase from me. They're going to remember me. If you can be focusing on those metrics. And I think you can come out of a live event like this and have, you know, maybe a really low conversion rate to a paid product and, and still feel like this was a, you smashed it, which is how I want you to feel because
Christy (22:15.309)
Yeah.
Wendy McCallum (22:28.967)
that's going to come across in the event too. I mean, Christy and I show up. We have energy. I love doing it too. I mean, I love coaching with Christy. We have a really fun time doing it. And it's just like the energy from the women in the group just feeds us. And it is just, it's an incredibly rewarding experience. And so I said to Christy after the last one, I'd do it again, just for that, just for how great it makes me feel to help and to talk about these topics that a lot of women are really fearful of talking about in a public space.
Christy (22:56.886)
Yeah. Can I add two things that I just thought of that like, I feel like are such great wins and good metrics too. It's just a, if you're a brand new coach is confidence, right? Like getting in front of an audience, talking about the thing that you coach on over and over and over again. Like the first time we did it, I was like a little bit nervous the second less. So, and the more that you get in front of it and just like do the thing, you just get more confident. And the other thing I was going to say too, is that
Wendy McCallum (23:07.564)
Mm-hmm.
Christy (23:23.934)
If you do it with a more seasoned coach like our dynamic is, like I learned from you and the way that then you are coaching to the point where like there's two, you know, two things that you said that I now use on a regular basis. So gaining confidence and learning from the other coach too, when you're a new coach is big, especially if you don't have a lot of clients. Getting, you know, in front of people talking about the thing is super invaluable.
Wendy McCallum (23:53.331)
Yeah, yeah, absolutely, absolutely. So we can't really give you all the nuts and bolts and like a plan for how to launch a live challenge. It's something that we do inside of the BBB. We talk a lot about live events and having master classes and different ways to create funnels. But I do wanna give you just like some kind of like top level highlights on this. If this is something that you're thinking, well, this might be something for me to start thinking about and start brainstorming. So the one thing that I always say to the students in the BBB is that the top of your funnel, which is,
Christy (24:13.615)
Thanks for watching.
Wendy McCallum (24:22.547)
sort of the attraction, the thing that you offer that is bringing people into your world. And in this case, we're talking about the world of this live event, right? And eventually this program that you wanna sell. The top of your funnel is really like a great way to think about it is what is the problem that they have that is keeping them from asking for help around the problem that I solve, right? So with this program or offer. So for example,
You know, when we're talking about, Christie and I do this mindful drinking challenge for three days. And the Finding Freedom program that we offer at the end is a six month group coaching program in an intimate environment for women that helps women take a mindful break from alcohol for a long time. And for a lot of them, it actually leads to permanent sobriety. So they just stop drinking altogether. The problem that women have that's keeping them from...
feeling like they're a good fit for a six month coaching program around alcohol is that they can't get even a few days off of alcohol right now. They have a really tough time getting any kind of a stretch of days away from alcohol. And also their way of thinking about the problem that we help them solve is stuck in a set of beliefs around that are rooted in deprivation and the fact that it's gonna absolutely suck and be so horrible and hard to take a break from alcohol. And so-
We address that problem, that kind of top of funnel problem in our three day live event. The idea is that if you can help people solve that problem, then they're gonna be in a much better place and mindset to actually be ready for whatever the solution is that you offer in your paid program, the problem and solution you offer in that. Do you wanna clarify on that, Chris? Do you think that I explained that in a way that would make sense to people listening?
Christy (26:12.726)
Yeah, and I also think, you know, one of the things that we touch on then within that is fear of failure, which is another reason that people are, you know, maybe hesitant to join any sort of coaching program. And so we coach people through that. And so I think it's also just touching on several of those reasons that people would be, you know, hesitant that end up coming up all every time. So we know, we know because we know our audience is so well at this point, like what we're gonna address. Yeah.
Wendy McCallum (26:42.155)
Yeah, so you're looking for places where they're stuck that you can help them get unstuck You're looking for places that they're not clear where you can help them get clear You're looking for beliefs that they have that are keeping them in like an old way of thinking and doing That you can help them shift that will put them in a place where they're actually open to Taking the next step which is what you do in whatever the paid offer is that you have at the end of all of this so
That's a good place to start if you're trying to figure out like what would I offer as a masterclass? What is the problem? So for example, if we look at like the funnel that I have set up for the business building bootcamp, the first offer that I have for people is called how to get more clients as a paid coach without a big audience, without an email list, right? And that is because like coaches are not even ready to start thinking about a business building program if they've got absolutely no clients coming in and no revenue.
Right? So that is the first problem all new coaches face is that they have been probably through their certification, given the impression that it's gonna be really easy for them to hang out a shingle after this and charge 200 bucks an hour and make mad money. And when they get out of their certification, they realize, oh my gosh, this is actually really, really challenging. And so I'm looking to solve in my free offers, my top of funnel offers, the problems that coaches have right out of the gate, the first level of problem.
And so you can apply this idea to business coaching, to alcohol coaching, to life coaching, to whatever the area is that you support clients in, ask yourself that question. And then basically the way it goes is this, you pick a day for the challenge, or in our case, three days, you create a form that people have to use to register for the event. So you have that form hosted on your website probably, and then you share it all over the place.
Christy (28:19.985)
Thank you.
Wendy McCallum (28:28.779)
to get people to start registering, you're gonna share it with your email list, you're gonna share it on social media, you're going to do Instagram Lives like we talked about and any other way you can think of to promote this event. And then you are going to create, make sure that you have like Christy said, some kind of a paid offer at the end of this that you can offer. And that doesn't need to be a six month group coaching program, it can be a much smaller offer, but something. And then you wanna make sure that you have some kind of a landing page.
or sales page for that program that you can direct people to after the event. And you're gonna also wanna create some place to host those replays because the replays are really important. That's one thing for sure we've learned is that you have to post those replays. People are looking for those replays and relying on those replays. And then you need a little email sequence that sends after the event that offers people whatever the paid...
Christy (29:18.285)
them.
Wendy McCallum (29:21.731)
program is or offer is and maybe provides them with a bit of an incentive. I think that's a good idea to sign up like an early bird type thing. And that's really like, that's really it. That's the simplest way to explain it. I don't think I've missed any big steps there. Have I, Kristy?
Christy (29:36.146)
No, I don't think so. The only thing I was just going to add is to your point of getting people kind of signed up for the live event, make sure you have enough time for that. So at least give yourself two week minimum, if not more to shout about it all over the place so that you get the signups. And the other thing that I would add too, is as many reminder emails and like emails before the event, you know, I always send out one with frequently asked questions about what the event's going to be like, um,
Wendy McCallum (29:48.268)
Yeah.
Christy (30:05.47)
I also do a reminder the day of the event and then I always send out the link 10 minutes before so that they have the link to the Zoom room handy, which I think is really, really helpful. Yeah.
Wendy McCallum (30:13.808)
Mm-hmm.
Yeah, I mean, we have a very detailed list of all of the steps that we take, including all of the emails that we send, and there are a lot of them. But, and I think that when you do this for the first time, my biggest, most important tip is to make sure that you pay attention to what you're doing and write down all of the steps. It makes it so much easier the next time. But you can do this in a relatively sort of scaled down simple format the first time. And then the next time you go, you save everything that you did the first time, and then you can add more emails to your sequence. You can add more emails to...
the sequence that goes before the event that gets people all sort of jacked up for the event and reminds them of the time. So this is something that you can get, again, all of these things, right? They're betas, it's the first time you're doing it. And as you go, it's going to get better. You're gonna learn things and you're going to be able to fine tune it. Hopefully you're gonna gather testimonials from people. That's another thing that we do about the event that you can then use to promote the event the next time that you run it.
But that is our overview of live events and how you can use them as a coach to do a bunch of different things, build your email list, get in front of a bigger audience, and also sell a paid offer or program at the end of it all.
Christy (31:28.546)
Yeah. I was just going to say one of you, and if you, and if this peaks your interest, definitely come hang out with us in the BBB. Cause we spent a very long time making a very detailed list, like very detailed of what we did step by step, every single email that we sent, um, so that it would be helpful for our BBB crew.
Wendy McCallum (31:30.135)
Thank you, Kristi.
Wendy McCallum (31:45.795)
Mm-hmm.
Wendy McCallum (31:50.027)
Yeah, we're gonna do a masterclass in there actually on this, which will live forever. All the masterclasses in the BBB live forever in there. So anybody who joins the BBB gets access to all the masterclasses in the library. And we now have like, it's quite a library of masterclasses that on its own is incredibly valuable. So yeah, thanks for reminding me of that, Kristy. All right, everyone, if you are interested in that freebie that I was talking about, how to get new clients now.
without a big email list and without a big social media following, you can go and grab that anytime at wendymcallum.com. You'll see it there on the homepage. And I think you'll find it incredibly helpful and I'd love to hear what you think about it. Again, my DMs are always open at wendymcallumcoach on Instagram. And thank you so much for listening and thank you, Christy, for all your help today. And thanks for being my partner because I love coaching with you.
Christy (32:38.882)
So fun.
Wendy McCallum (32:40.107)
Bye, everyone.
