Perfection is the enemy of good, especially in the world of social media. In this episode of The Coaching Edge, I'll give you the tips and tricks you need to build your voice and following on social media. It's not all about "likes and follows", it's about building authentic connections.

This week on my business-building podcast, the Coaching Edge, I'll share the importance of finding a balance that works for you, including tips on choosing the right platforms, embracing imperfection, and creating content that resonates.

We'll also talk about why specificity matters in your posts, how to overcome the pressure to be “perfect,” and the benefits of authentic interactions. If social media feels daunting, this approach will inspire you to build a strategy that feels manageable and impactful. 

Social media can feel overwhelming for coaches, but the right approach makes all the difference.

I'll share some ways to find a medium that works for you so you can show up where...

Hi Coach! Let's talk about AI and how to use it in your coaching business!

In this episode, Christy Osborne and I discuss the use of AI in coaching. We dive into the topic of AI, addressing the resistance some coaches may have towards using it. Our conversation covers various ways to use AI, including creating niche statements, course outlines, show notes, titles, and social media ideas. We emphasize the importance of tweaking and personalizing the AI-generated content to align with your voice and audience.

Want to listen to this episode of The Coaching Edge? Listen here! 

Want to work with me? Check out the resources I offer

The Business Building Bootcamp

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90+ Powerful Coaching Questions 

In this episode, I delve into the art of content creation and spill the beans on the top mistakes many coaches (me included!) unknowingly make. Whether you're crafting challenges, courses, or planning for future paid memberships, these insights will elevate your efficiency and maximize the potential for repurposing content. Learn how to sidestep the pitfalls that often hinder coaches, from perfection paralysis to common missteps in strategy. Discover game-changing tips that not only enhance your content creation process but also set the stage for future growth and monetization.

Tune in to transform your content creation game, making each piece not just impactful in the moment but a versatile strategic asset for the long run. Don't miss out on this valuable, practical guide to elevate your content creation game!

Listen to this episode of The Coaching Edge here! 

Want to work with me? Check out the resources I offer 

The Business Building Bootcamp

My Pricing...

In this episode, we'll explore a fundamental truth: as a solopreneur coach, YOU are your brand. In an era where authenticity is key, I break down the vital connection between personal trustworthiness and brand credibility. We'll delve into the nuances of articulating your brand and business values, emphasizing how they shape not only your coaching sessions but also your pricing strategies, paid and free content, programming, and social media presence.

I share invaluable insights on recognizing when your values are honored versus jeopardized, ensuring alignment between your personal ethos and your professional offerings. If you're a solopreneur coach striving to build trust and authenticity in your coaching practice, this episode is your guide to creating a brand that resonates deeply with your audience and feels right to you.

Tune in and learn how to navigate the delicate balance between personal authenticity and professional success, crafting a brand that truly reflects your values...

One thing that I find that coaches who are building a business continually misunderstand is the business of marketing. It can feel so overwhelming that we resist showing up in this part of our business. But here’s the reality; without it, you don’t have a business, let alone a profitable one. So I’ve invited Coach Christy Osborne back so we could talk about the mindset you have to embrace to attract the clients you want.

We’ll talk about why you don’t have to have a degree in marketing to grow your coaching business, and why you need to start by picking one medium and platform that feels most natural to you and commit to showing up consistently there. We’ll share examples from our own experience of how the like, know, and trust factor is critical in a successful coaching business and why you have to commit to the long game in your marketing strategy to build it.

Listen to the episode here! 

To connect with Coach Christy, check out her website...

While the majority of coach training and certification programs emphasize social media as your key marketing platform, the truth is that social media is often a slow burn in the beginning. It’s super important to create and offer free valuable content consistently, but in the very beginning, social media is unlikely to lead to many paying clients.

In this episode, I’m sharing my favourite old-school marketing methods and explaining why they’re still really effective in a post-Covid world. You’ll walk away with a handful of actionable ideas for how to leverage your existing personal and business contacts, get your name out in your local and online community, and identify valuable ways to partner with complementary businesses and practitioners, so you can start making money right now! We’ll also talk about why being connected to a community of other like-minded coaches is 100% key to your success.

 Listen to the episode here! 

If you’re...

Welcome to the first episode of the Coaching Edge podcast! I am so excited you’re here. I know you’re busy building a business and working on your own work-life balance, and because of that, I’m committed to never wasting your time. I’ll be packing a lot of strategic advice into less than thirty minutes every two weeks so you have clear direction and the energy to implement everything we talk about here.

In this first episode, I’ll share how I knew it was time to leave a successful law career that left me in a perpetual state of burnout. More importantly, I’ll dive into three of the biggest mistakes I made in those first few months of my new coaching business, and how you can avoid them. I know you are looking for ways to be strategic about a career move that might feel really risky. Listening to someone’s advice who’s been there is the perfect place to do that! Start here, then check out the next episode where I share even...