Perfection is the enemy of good, especially in the world of social media. In this episode of The Coaching Edge, I'll give you the tips and tricks you need to build your voice and following on social media. It's not all about "likes and follows", it's about building authentic connections.

This week on my business-building podcast, the Coaching Edge, I'll share the importance of finding a balance that works for you, including tips on choosing the right platforms, embracing imperfection, and creating content that resonates.

We'll also talk about why specificity matters in your posts, how to overcome the pressure to be “perfect,” and the benefits of authentic interactions. If social media feels daunting, this approach will inspire you to build a strategy that feels manageable and impactful. 

Social media can feel overwhelming for coaches, but the right approach makes all the difference.

I'll share some ways to find a medium that works for you so you can show up where...

In this episode, I delve into the art of content creation and spill the beans on the top mistakes many coaches (me included!) unknowingly make. Whether you're crafting challenges, courses, or planning for future paid memberships, these insights will elevate your efficiency and maximize the potential for repurposing content. Learn how to sidestep the pitfalls that often hinder coaches, from perfection paralysis to common missteps in strategy. Discover game-changing tips that not only enhance your content creation process but also set the stage for future growth and monetization.

Tune in to transform your content creation game, making each piece not just impactful in the moment but a versatile strategic asset for the long run. Don't miss out on this valuable, practical guide to elevate your content creation game!

Listen to this episode of The Coaching Edge here! 

Want to work with me? Check out the resources I offer 

The Business Building Bootcamp

My Pricing...

In this episode, we'll explore a fundamental truth: as a solopreneur coach, YOU are your brand. In an era where authenticity is key, I break down the vital connection between personal trustworthiness and brand credibility. We'll delve into the nuances of articulating your brand and business values, emphasizing how they shape not only your coaching sessions but also your pricing strategies, paid and free content, programming, and social media presence.

I share invaluable insights on recognizing when your values are honored versus jeopardized, ensuring alignment between your personal ethos and your professional offerings. If you're a solopreneur coach striving to build trust and authenticity in your coaching practice, this episode is your guide to creating a brand that resonates deeply with your audience and feels right to you.

Tune in and learn how to navigate the delicate balance between personal authenticity and professional success, crafting a brand that truly reflects your values...

One thing that I find that coaches who are building a business continually misunderstand is the business of marketing. It can feel so overwhelming that we resist showing up in this part of our business. But here’s the reality; without it, you don’t have a business, let alone a profitable one. So I’ve invited Coach Christy Osborne back so we could talk about the mindset you have to embrace to attract the clients you want.

We’ll talk about why you don’t have to have a degree in marketing to grow your coaching business, and why you need to start by picking one medium and platform that feels most natural to you and commit to showing up consistently there. We’ll share examples from our own experience of how the like, know, and trust factor is critical in a successful coaching business and why you have to commit to the long game in your marketing strategy to build it.

Listen to the episode here! 

To connect with Coach Christy, check out her website...

While the majority of coach training and certification programs emphasize social media as your key marketing platform, the truth is that social media is often a slow burn in the beginning. It’s super important to create and offer free valuable content consistently, but in the very beginning, social media is unlikely to lead to many paying clients.

In this episode, I’m sharing my favourite old-school marketing methods and explaining why they’re still really effective in a post-Covid world. You’ll walk away with a handful of actionable ideas for how to leverage your existing personal and business contacts, get your name out in your local and online community, and identify valuable ways to partner with complementary businesses and practitioners, so you can start making money right now! We’ll also talk about why being connected to a community of other like-minded coaches is 100% key to your success.

 Listen to the episode here! 

If you’re...

Watch the podcast, above, or listen below.

Emily Lynn Paulson is the author of the new book Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing and Highlight Real: Finding Honesty & Recovery Beyond the Filtered Life.

She is also a speaker, recovery coach, and the founder of Sober Mom Squad, and has given two powerful TEDx talks, both challenging the status quo of parenting, alcohol use, and feminism as we know it. Emily has also been featured in major publications such as the Today Show, New York Times, Washington Post, The Seattle Times, Chicago Tribune, Next Question with Katie Couric, and the Tamron Hall Show.

Emily made well over a million dollars during her residency as a #bossbabe at one of the top MLMs. What's wrong with a little girl power? Turns out, a lot. She earned every bonus, gift, and international trip. But she also pushed away...

Watch the episode, above, or download and listen, below!

I'm adding a new regular feature to the podcast that I'm hoping you'll love, Ask The Coach, where I answer questions from you, the listeners.

In the first installment of “Ask The Coach”, I answer this question from Shannon, a Bite-Sized Balance listener:

“Every morning I promise myself I won’t eat sugar that day, but every night the craving hits, and I give in again. What can I do differently?”

 In this short podcast episode, I explain how cravings work and provide three practical, bite-sized strategies to diffuse a craving when it hits, no matter what it is you’re craving.

Have you got a burning question you'd love me to answer in an upcoming episode? Send it to me at [email protected] (Please let me know if you're OK with me using your first name on air, or if you'd rather I use a pseudonym -- either is fine!)