Finding Your Voice on Social Media
Perfection is the enemy of good, especially in the world of social media. In this episode of The Coaching Edge, I'll give you the tips and tricks you need to build your voice and following on social media. It's not all about "likes and follows", it's about building authentic connections.
This week on my business-building podcast, the Coaching Edge, I'll share the importance of finding a balance that works for you, including tips on choosing the right platforms, embracing imperfection, and creating content that resonates.
We'll also talk about why specificity matters in your posts, how to overcome the pressure to be “perfect,” and the benefits of authentic interactions. If social media feels daunting, this approach will inspire you to build a strategy that feels manageable and impactful.
Social media can feel overwhelming for coaches, but the right approach makes all the difference.
I'll share some ways to find a medium that works for you so you can show up where...
Author & Host
Wendy McCallum
Certified Burnout & Balance Coach
Wendy McCallum is Certified Coach and Wellness Expert with over 10 years of experience. Sheā€™s also a This Naked Mind Certified Coach who has been living (blissfully) alcohol-free since January 2018. Wendy is a high-achiever who lost her way, but came back better than ever. After much soul-searching and a few false starts, she left her 12-year career in law committed to designing a more balanced life she didnā€™t need to escape from. Wendy now teaches busy people how to reclaim time for themselves, reduce stress, and prevent burnout. She also helps them replace unhealthy coping mechanisms (like food, alcohol and social media) with healthier habits. IMPORTANT: Blog content including Wendy's podcasts are for information purposes only and not intended in any way to be health advice. Please see full Terms of Use, by clicking on the link in the footer of this page, for details.
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