In this episode of The Coaching Edge, I sat down with April Stroink, a Master Profit First Professional and Money Coach extraordinaire, to unravel the first steps to financial success for small businesses.

April and I talked about the importance of flipping the script on the old-school profit formula and explored the vital importance of setting up a few basic, but foolproof financial systems. Forget the outdated notion of sales minus expenses equals profit – we debunked this myth and introduced a ground-breaking approach: sales minus profit equals allowable expenses!

April outlined the profit rule that should be every entrepreneur's guiding star and emphasized the absolute necessity of keeping personal and business income streams distinct. This episode is a goldmine of insights for every solopreneur striving to pave the way for lasting financial success, which I believe is each and every one of my coach listeners!

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April Stroink is a Money Coach and Advisor for individuals and entrepreneurs seeking clarity, ease, and abundance with their finances. In this episode, April and I discuss the common limiting money beliefs that many women in midlife have, and why it’s worth the work to shift them.

April draws a fascinating parallel between overspending and other addictive behaviours including drinking, and she and I discuss how stepping into your power around money mirrors taking back control over alcohol. 

We also talk about shopping as an unhealthy coping mechanism, the emotional aspect of money, the patriarchal construct of “retail therapy” and how it is disempowering women, the role of social media in mindless consumerism, and the price our daughters are paying as a result, the importance of a healthy money mindset in preventing burnout, and the connection between your personal values and your financial picture.

Might your...