One thing that I find that coaches who are building a business continually misunderstand is the business of marketing. It can feel so overwhelming that we resist showing up in this part of our business. But here’s the reality; without it, you don’t have a business, let alone a profitable one. So I’ve invited Coach Christy Osborne back so we could talk about the mindset you have to embrace to attract the clients you want.

We’ll talk about why you don’t have to have a degree in marketing to grow your coaching business, and why you need to start by picking one medium and platform that feels most natural to you and commit to showing up consistently there. We’ll share examples from our own experience of how the like, know, and trust factor is critical in a successful coaching business and why you have to commit to the long game in your marketing strategy to build it.

Listen to the episode here! 🎧

To connect with Coach Christy, check out her website at: https://www.lovelifesober.co.uk or ...

Pricing your offer: This is a topic that will make any coach squirm-and for good reason. You’ve probably asked yourself- “who am I to charge that much?”. We all have. But staying stuck here too long will absolutely drive you to burnout and cause you to walk away from your dream business. So we need to talk about it.

Today I’ve invited long-time Business Building Bootcamp Member, Christy Osborne, to share three powerful lessons she’s learned about pricing her coaching offers. The truth is that charging premium prices not only serves you, it also means that your clients have skin in the game, which means they’re invested in the outcome.

Charging more empowers both you and the client to commit to the process and the transformation. We’re getting clear about the fact that we’re not charging for just our time- in setting our rate we’re assigning value to the desired outcome your clients are craving. We’ll also talk about what it means to reverse engineer your income goals so that you stay p...

In my BBB business-building community for coaches, I recently had a member who was considering creating a package of 30-minute coaching sessions. She believed if she could cut the small talk, the sessions could be shorter and she could price them more affordably, and thereby serve her clients.

In this episode, I share how I helped this member see the many holes in her strategy, including a discussion about how pricing is about so much more than the physical time you spend with a client. But budgeting time for small talk can be really valuable and often leads to much more productive sessions. All that to say, less is not always more. And if you haven’t been coached in a while, we’ll talk about why it’s time to invest in yourself too. If you’re frustrated by clients who have a hard time getting to the point, or spend a lot of time on small talk, you won’t want to miss the learning in this episode!

 Listen to the episode here! 🎧

Want to work with me? Check out the resources I offer 👇

Welcome to the first episode of the Coaching Edge podcast! I am so excited you’re here. I know you’re busy building a business and working on your own work-life balance, and because of that, I’m committed to never wasting your time. I’ll be packing a lot of strategic advice into less than thirty minutes every two weeks so you have clear direction and the energy to implement everything we talk about here.

In this first episode, I’ll share how I knew it was time to leave a successful law career that left me in a perpetual state of burnout. More importantly, I’ll dive into three of the biggest mistakes I made in those first few months of my new coaching business, and how you can avoid them. I know you are looking for ways to be strategic about a career move that might feel really risky. Listening to someone’s advice who’s been there is the perfect place to do that! Start here, then check out the next episode where I share even more mistakes I made. Stop spinning your wheels, avoid unnece...

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