In my BBB business-building community for coaches, I recently had a member who was considering creating a package of 30-minute coaching sessions. She believed if she could cut the small talk, the sessions could be shorter and she could price them more affordably, and thereby serve her clients.
In this episode, I share how I helped this member see the many holes in her strategy, including a discussion about how pricing is about so much more than the physical time you spend with a client. But budgeting time for small talk can be really valuable and often leads to much more productive sessions. All that to say, less is not always more. And if you haven’t been coached in a while, we’ll talk about why it’s time to invest in yourself too. If you’re frustrated by clients who have a hard time getting to the point, or spend a lot of time on small talk, you won’t want to miss the learning in this episode!
Listen to the episode here!
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Welcome to the first episode of the Coaching Edge podcast! I am so excited you’re here. I know you’re busy building a business and working on your own work-life balance, and because of that, I’m committed to never wasting your time. I’ll be packing a lot of strategic advice into less than thirty minutes every two weeks so you have clear direction and the energy to implement everything we talk about here.
In this first episode, I’ll share how I knew it was time to leave a successful law career that left me in a perpetual state of burnout. More importantly, I’ll dive into three of the biggest mistakes I made in those first few months of my new coaching business, and how you can avoid them. I know you are looking for ways to be strategic about a career move that might feel really risky. Listening to someone’s advice who’s been there is the perfect place to do that! Start here, then check out the next episode where I share even...
Watch the podcast, above, or listen below.
After marketing top brands like Coca-Cola, Ford, and Unilever, Sheri started her 1st business as a new mom on maternity leave. She later bootstrapped her 2nd business into 6-figures while freelancing and raising two young kids. She regularly teaches Marketing & Sales for the City of Toronto and has helped 400+ entrepreneurs brand, launch and grow their startups.
Sheri and I discuss the amazing midlife entrepreneur boom we've both witnessed in recent years and our own experiences as female business owners in midlife.
Specifically, we talk about:
the estrogen connection,
confidence in midlife,
what holds women back from starting a business,
how entrepreneurship can actually be easier than “working for the man”, and
the 5 things you need to nail for entrepreneurial success.
If you’ve been dreaming of being your own boss, start here!
Find Sheri at ZipLaunchMe.com
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