In this episode, I delve into the art of content creation and spill the beans on the top mistakes many coaches (me included!) unknowingly make. Whether you're crafting challenges, courses, or planning for future paid memberships, these insights will elevate your efficiency and maximize the potential for repurposing content. Learn how to sidestep the pitfalls that often hinder coaches, from perfection paralysis to common missteps in strategy. Discover game-changing tips that not only enhance your content creation process but also set the stage for future growth and monetization.

Tune in to transform your content creation game, making each piece not just impactful in the moment but a versatile strategic asset for the long run. Don't miss out on this valuable, practical guide to elevate your content creation game!

Listen to this episode of The Coaching Edge here! 

Want to work with me? Check out the resources I offer 

The Business Building Bootcamp

My Pricing...

In this episode, we'll explore a fundamental truth: as a solopreneur coach, YOU are your brand. In an era where authenticity is key, I break down the vital connection between personal trustworthiness and brand credibility. We'll delve into the nuances of articulating your brand and business values, emphasizing how they shape not only your coaching sessions but also your pricing strategies, paid and free content, programming, and social media presence.

I share invaluable insights on recognizing when your values are honored versus jeopardized, ensuring alignment between your personal ethos and your professional offerings. If you're a solopreneur coach striving to build trust and authenticity in your coaching practice, this episode is your guide to creating a brand that resonates deeply with your audience and feels right to you.

Tune in and learn how to navigate the delicate balance between personal authenticity and professional success, crafting a brand that truly reflects your values...

In this episode of The Coaching Edge, we'll delve into a crucial part of building your coaching business – offering high-value freebies. In an age where building genuine connections is key, I share the significance of providing very valuable free content to your audience. We'll talk about why a curated list of creative high-value freebie ideas, tailored to help you find the perfect match for your brand values and target audience.

I guide listeners through the process of assessing existing freebies and enhancing their value to ensure they resonate with your audience effectively. Addressing a common fear, we'll candidly discuss the misconception that giving too much away might devalue your services. Instead, we'll uncover the magic of building trust and credibility, showcasing how strategic freebies can significantly impact opt-in rates, email gathering, and audience growth.

Tune in to learn how to create freebies that not only attract your ideal clients but also foster a...

In this episode of Coaching Edge, I’m joined by Emily Lynn Paulson, a Coach and two-time author with valuable insights into the world of publishing. Emily shares the three key things she wished she'd known before becoming an author. These include the differences between self-publishing, hybrid publishing, and traditional publishing, as she sheds light on their pros and cons. Emily also discusses the often-underestimated expenses associated with publishing.

Emily also reveals a few lesser-known facts about publishing, including that most writers fund their own book tours and that there’s a ton of persistence (not to mention a pretty thick skin!) required to overcome rejection in the publishing world. Emily emphasizes the role of social media in an author's journey and success, and how to know when you’re emotionally ready to share your story, making this episode a must-listen for any coaches considering writing a book.

Listen to the episode here! 

Connect...

Pricing your offer: This is a topic that will make any coach squirm-and for good reason. You’ve probably asked yourself- “who am I to charge that much?”. We all have. But staying stuck here too long will absolutely drive you to burnout and cause you to walk away from your dream business. So we need to talk about it.

Today I’ve invited long-time Business Building Bootcamp Member, Christy Osborne, to share three powerful lessons she’s learned about pricing her coaching offers. The truth is that charging premium prices not only serves you, it also means that your clients have skin in the game, which means they’re invested in the outcome.

Charging more empowers both you and the client to commit to the process and the transformation. We’re getting clear about the fact that we’re not charging for just our time- in setting our rate we’re assigning value to the desired outcome your clients are craving. We’ll also talk about what it...

Welcome to the first episode of the Coaching Edge podcast! I am so excited you’re here. I know you’re busy building a business and working on your own work-life balance, and because of that, I’m committed to never wasting your time. I’ll be packing a lot of strategic advice into less than thirty minutes every two weeks so you have clear direction and the energy to implement everything we talk about here.

In this first episode, I’ll share how I knew it was time to leave a successful law career that left me in a perpetual state of burnout. More importantly, I’ll dive into three of the biggest mistakes I made in those first few months of my new coaching business, and how you can avoid them. I know you are looking for ways to be strategic about a career move that might feel really risky. Listening to someone’s advice who’s been there is the perfect place to do that! Start here, then check out the next episode where I share even...

In this bittersweet season finale, Sarah Baillie and I come together to share some big news: the early wrap-up of Season 4. It's been a tough decision, but one that opens up exciting opportunities on the horizon for both of us. We peel back the curtain on the "why" behind this choice, exploring the joyous spaces it's creating for personal pursuits.

For me (Wendy McCallum), it means dedicating more time to my passion for writing fiction and diving into my Business Building Bootcamp community for coaches and my podcast, The Coaching Edge. Meanwhile, Sarah is excited about immersing herself in patient care and family time, and generating innovative ideas for her coaching practice. We take a trip down memory lane, reminiscing about where we began in Season 1 (the "fake podcast") and marveling at the incredible journey of personal and professional growth since our estrogen-fueled conversations about nurturing and women’s midlife.

Join us for a heartfelt review of what we've...

In this second to last episode of Season 4 of Bite-Sized Balance, I'm joined by Sarah Baillie to explore what’s been a game-changing concept for both of us: "No One Is Coming." We dive deep into the profound reality that if our lives aren't what we want them to be, the power to change that rests solely in our hands. This awakening often hits women hard in midlife, around menopause, as the awareness of time becomes more acute. 

Drawing inspiration from unexpected places like the Trolls movie, Sarah shares her insights into personal responsibility and the freedom it brings. We discuss the big-picture and smaller-picture ways we can apply the idea of "No One Is Coming" to craft days and years that align with our desires. 

Letting go of what doesn't serve us, whether it's social media, alcohol, or unfulfilling relationships, creates uncomfortable but fertile space for creativity and the exploration of what brings us joy.

Join us as we discuss the difference between...

Hi there, my lovely listeners! I've got some big news to share with you on this short episode of Bite-Sized Balance.

But mostly, I want to dive deep into a mindset shift that has truly transformed my life (and that I recently applied to the big decision that prompted today’s announcement): the powerful perspective shift from "What if it goes wrong?" to the game-changing question, "What if it goes right?"

Fear and anxiety have a sneaky way of holding us back, keeping us stuck in situations and habits that don't serve us. They're like quicksand, trapping us in a cycle of hesitation and self-doubt. But what if, instead of succumbing to fear, we embraced anticipation, excitement, and hope? These emotions act as catalysts, propelling us into action and nudging us towards the outcomes we desire.

In this episode, we unpack the magic that happens when we shift our perspective, exploring how a simple change in mindset can transform our actions, decisions, and ultimately, our lives....

In this down-to-earth episode, Wendy sits down with Natasha Carrillo, a Financial Educator and Coach, to chat all things women and money. No stiff suits or complicated jargon here – just a real conversation about why women need to take the reins when it comes to their finances, and how avoiding the topic isn’t serving us!

Natasha breaks down the impact our upbringing has on our money mindset and shares some practical advice on how to shift those beliefs to feel more empowered about our cash. They tackle everything from why budgeting isn't a bad word to the secret to curbing emotional spending.

So, if you're ready to kiss financial stress goodbye and step into your planning power, grab your coffee and tune in. Natasha's practical tips and Wendy's friendly approach will make you realize managing your money isn't just for the suits; it's for every woman out there looking to make her wallet work for her midlife and retirement dreams.
 
Natasha is the founder of Money...